The role of technology, human and social networks in serviceable cross-culture business to-consumer (B2C) websites
- Publisher:
- INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA
- Publication Type:
- Conference Proceeding
- Citation:
- Innovation Vision 2020: Sustainable growth, Entrepreneurship, and Economic Development - Proceedings of the 19th International Business Information Management Association Conference, 2012, 4, pp. 1796-1805
- Issue Date:
- 2012-01-01
Recently Added
Filename | Description | Size | |||
---|---|---|---|---|---|
The role of technology, human and social networks in serviceable cross-culture business to-consumer (B2C) websites_Osama.pdf | Published Version | 297.6 kB |
Copyright Clearance Process
- Recently Added
- In Progress
- Open Access
This item is new to OPUS and is not currently available.
Business to-Consumer (B2C) e-commerce becomes more composite with the emerging growth of web services. Buyer expectations are often not taken into consideration in global and local B2C e-commerce sites. Serviceability has made its approach into the e-commerce mainstream and emphases on how the web designers have developed their role to understand buyer's actions of purchasing, trust and accessibility to accommodate evolving business process. For a B2C e-commerce website to engage online-buyers across cultures web designer should not ignore the technology and human factors. This study is proposing a conceptual framework that describes the importance of serviceable B2C e-commerce that connects technology factors such as web content accessibility guidelines, human factors such as, cultural issues, buyers experience, cognitive behavior, religious attitude and social networking elements into B2C e-commerce websites.
Please use this identifier to cite or link to this item: