The role of technology, human and social networks in serviceable cross-culture business to-consumer (B2C) websites

Publisher:
INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA
Publication Type:
Conference Proceeding
Citation:
Innovation Vision 2020: Sustainable growth, Entrepreneurship, and Economic Development - Proceedings of the 19th International Business Information Management Association Conference, 2012, 4, pp. 1796-1805
Issue Date:
2012-01-01
Full metadata record
Business to-Consumer (B2C) e-commerce becomes more composite with the emerging growth of web services. Buyer expectations are often not taken into consideration in global and local B2C e-commerce sites. Serviceability has made its approach into the e-commerce mainstream and emphases on how the web designers have developed their role to understand buyer's actions of purchasing, trust and accessibility to accommodate evolving business process. For a B2C e-commerce website to engage online-buyers across cultures web designer should not ignore the technology and human factors. This study is proposing a conceptual framework that describes the importance of serviceable B2C e-commerce that connects technology factors such as web content accessibility guidelines, human factors such as, cultural issues, buyers experience, cognitive behavior, religious attitude and social networking elements into B2C e-commerce websites.
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