Investigating the Influence of Absorptive Capacity of Recipients within Cross-Border Transfer of Knowledge: Evidence from Emerging Markets

Publication Type:
Journal Article
International Marketing Review, 2021
Issue Date:
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The cross-border transfer of technological and managerial knowledge, including marketing strategies, is often focused on the recipients' absorptive capacity or the country's institutional environment. However, factors such as the recipient's learning intent, the attractiveness of the knowledge source, and the relationship quality between the recipient and the source, and their influence on the effective and efficient transfer of knowledge in emerging markets have remained under-researched. In high-technology sectors, the nature of the intra-organizational knowledge being transferred (especially tacit knowledge) is critical for the organization to achieve a competitive advantage. This study addresses these issues and empirically tests these relationships using data from Pakistan's cellular network sector. A total of 180 completed survey responses from all cellular network providers operating in the country were analyzed. Using multiple regression analysis, we find support for our hypotheses and highlight how the highly educated workforce and the motivation to learn impact the effective cross-border sharing of technological and marketing knowledge.
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