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Issue DateTitleAuthor(s)
2020-01-01Analyzing shopping behavior of the middle-aged users in tiktok live streaming platformLi, L; Kang, K
2021Exploring the Relationships between Cultural Content and Viewers’ Watching Interest: A Study of Tiktok Videos Produced by Chinese Ethnic Minority GroupsLi, L; Kang, K
2022-01-01The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factorLi, L; Kang, K; Zhao, A; Feng, Y
2021-01-01Why ethnic minority groups’ online-startups are booming in China’s tight cultural ecosystem?Li, L; Kang, K
2021-01-01Effect of the Social and Cultural Control on Young Eastern Ethnic Minority Groups' Online-Startup MotivationLi, L; Kang, K
2021-12-07Investigating factors affecting Chinese tertiary students’ online-startup motivation based on the COM-B behaviour changing theoryLi, L; Kang, K; Sohaib, O
2022-01-01Impact of opportunity and capability on e-entrepreneurial motivation: a comparison of urban and rural perspectivesLi, L; Kang, K
2021-01-01Exploring the Relationships between Cultural Content and Viewers’ Watching Interest: A Study of Tiktok Videos Produced by Chinese Ethnic Minority GroupsLi, L; Kang, K
2022-01-01Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shoppingLi, L; Kang, K; Feng, Y; Zhao, A
2023-01-01How do family support factors influence college students’ online-startup thinking?Li, L; Kang, K
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