Effect of the Social and Cultural Control on Young Eastern Ethnic Minority Groups' Online-Startup Motivation

Li, L; Kang, K

Effect of the Social and Cultural Control on Young Eastern Ethnic Minority Groups' Online-Startup Motivation

Li, L Kang, K

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Publisher:: WALTER DE GRUYTER GMBH
Publication Type:: Journal Article
Citation:: Entrepreneurship Research Journal, 2021, 0, (0)
Issue Date:: 2021-01-01

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Field	Value	Language
dc.contributor.author	Li, L
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802
dc.date.accessioned	2022-04-18T12:34:42Z
dc.date.available	2022-04-18T12:34:42Z
dc.date.issued	2021-01-01
dc.identifier.citation	Entrepreneurship Research Journal, 2021, 0, (0)
dc.identifier.issn	2194-6175
dc.identifier.issn	2157-5665
dc.identifier.uri	http://hdl.handle.net/10453/156329
dc.description.abstract	This study is developed based on particular social and cultural backgrounds and discovers young Eastern ethnic minority groups' (EMGs) online-startup motivation on live streaming platforms. Drawing on the Hofstede cultural dimensions, this paper explores various influencing factors, including peers' support, conservative thinking and family support. It analyses young Eastern EMGs' entrepreneurial motivation and behaviour based on the Stimulus, Organism and Response (S-O-R) model. Compared with traditional research models, the combination of the Hofstede cultural theory and the S-O-R model could be conducive to make the research model reflect influencing factors and present their specific relationships. By analysing 531 valid online questionnaires based on the partial least squares path modelling and variance-based structural equation modelling (PLS-SEM), the paper proves that peers' support and family support can reduce young EMGs' conservative thinking and positively affect young people EMGs' online-startup motivation. Based on the analysis results, some suggestions are provided for related departments, aiming to enhance young EMGs' online-startup confidence.
dc.language	English
dc.publisher	WALTER DE GRUYTER GMBH
dc.relation.ispartof	Entrepreneurship Research Journal
dc.relation.isbasedon	10.1515/erj-2021-0262
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.subject	1503 Business and Management
dc.title	Effect of the Social and Cultural Control on Young Eastern Ethnic Minority Groups' Online-Startup Motivation
dc.type	Journal Article
utslib.citation.volume	0
utslib.for	1503 Business and Management
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
utslib.copyright.status	open_access	*
utslib.copyright.embargo	2022-12-24T00:00:00+1000Z
dc.date.updated	2022-04-18T12:34:40Z
pubs.issue	0
pubs.publication-status	Published
pubs.volume	0
utslib.citation.issue	0

Abstract:

This study is developed based on particular social and cultural backgrounds and discovers young Eastern ethnic minority groups' (EMGs) online-startup motivation on live streaming platforms. Drawing on the Hofstede cultural dimensions, this paper explores various influencing factors, including peers' support, conservative thinking and family support. It analyses young Eastern EMGs' entrepreneurial motivation and behaviour based on the Stimulus, Organism and Response (S-O-R) model. Compared with traditional research models, the combination of the Hofstede cultural theory and the S-O-R model could be conducive to make the research model reflect influencing factors and present their specific relationships. By analysing 531 valid online questionnaires based on the partial least squares path modelling and variance-based structural equation modelling (PLS-SEM), the paper proves that peers' support and family support can reduce young EMGs' conservative thinking and positively affect young people EMGs' online-startup motivation. Based on the analysis results, some suggestions are provided for related departments, aiming to enhance young EMGs' online-startup confidence.

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http://hdl.handle.net/10453/156329