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2020-01-01
Analyzing shopping behavior of the middle-aged users in tiktok live streaming platform
Li, L
;
Kang, K
2021
Exploring the Relationships between Cultural Content and Viewers’ Watching Interest: A Study of Tiktok Videos Produced by Chinese Ethnic Minority Groups
Li, L
;
Kang, K
2022-01-01
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor
Li, L
;
Kang, K
;
Zhao, A
;
Feng, Y
2021-01-01
Why ethnic minority groups’ online-startups are booming in China’s tight cultural ecosystem?
Li, L
;
Kang, K
2021-01-01
Effect of the Social and Cultural Control on Young Eastern Ethnic Minority Groups' Online-Startup Motivation
Li, L
;
Kang, K
2021-12-07
Investigating factors affecting Chinese tertiary students’ online-startup motivation based on the COM-B behaviour changing theory
Li, L
;
Kang, K
;
Sohaib, O
2022-01-01
Impact of opportunity and capability on e-entrepreneurial motivation: a comparison of urban and rural perspectives
Li, L
;
Kang, K
2021-01-01
Exploring the Relationships between Cultural Content and Viewers’ Watching Interest: A Study of Tiktok Videos Produced by Chinese Ethnic Minority Groups
Li, L
;
Kang, K
2022-01-01
Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping
Li, L
;
Kang, K
;
Feng, Y
;
Zhao, A
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0806 Information Systems, 0807 Li...
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1503 Business and Management
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Information Systems
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2021
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2022
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