MAPPING THE GRAPHIC LEXICON OF EMIGRE MAGAZINE: A visualisation framework for the study of visual communication design artefacts and collections

Field	Value	Language
dc.contributor.author	Turner, Erin Jade
dc.date.accessioned	2021-06-01T05:28:01Z
dc.date.available	2021-06-01T05:28:01Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/10453/149317
dc.description	University of Technology Sydney. Faculty of Design, Architecture and Building.	en_US.UTF-8
dc.description.abstract	This thesis explores the potential of 𝘷𝘪𝘴𝘶𝘢𝘭𝘪𝘴𝘢𝘵𝘪𝘰𝘯 as a means of inquiry. The primary aim of the research is the development of a visualisation 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬, offering new possibilities for analytical tools to parse visual communication design artefacts and collections in order to identify, describe and elucidate their graphic language features. Given expanding access to digitised archives of graphic design, this research is well positioned to contribute to the methods design researchers use to investigate these collections and support formal analyses of the material they contain. In pursuit of this aim, the 20th-century typography and graphic design publication 𝘌𝘮𝘪𝘨𝘳𝘦 magazine (1984–2005), is used as a prototypal study. Contributing significantly to design history and practice, 𝘌𝘮𝘪𝘨𝘳𝘦 offers a rich, heterogeneous collection of material for investigation. The visualisations provide new ways of seeing the 𝘌𝘮𝘪𝘨𝘳𝘦 collection; identifying and elucidating graphic language features enables more informed, nuanced statements to be made about the complex character of the material. The framework, offering a suite of three 𝘷𝘪𝘴𝘶𝘢𝘭 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 (𝘌𝘮𝘱𝘭𝘢𝘤𝘦𝘮𝘦𝘯𝘵, 𝘈𝘮𝘢𝘭𝘨𝘢𝘮𝘢𝘵𝘪𝘰𝘯, 𝘋𝘪𝘴𝘢𝘴𝘴𝘦𝘮𝘣𝘭𝘺) and nine 𝘷𝘪𝘴𝘶𝘢𝘭𝘪𝘴𝘢𝘵𝘪𝘰𝘯 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩𝘦𝘴, emerges from an approach to data practice I have defined as an 𝘦𝘹𝘱𝘢𝘯𝘥𝘦𝘥 𝘷𝘪𝘴𝘶𝘢𝘭𝘪𝘴𝘢𝘵𝘪𝘰𝘯 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 (𝘌𝘝𝘗). As a means of visual inquiry, an 𝘌𝘝𝘗 offers an alternative or more expansive domain of practice than conventional visualisation. A visualisation framework based on an 𝘌𝘝𝘗 is proposed as a means of facilitating multidimensional understandings of this material, enabling researchers to 𝘱𝘢𝘳𝘴𝘦 graphic artefacts and collections, while maintaining the richness of the visual material, its context and complexity. This thesis is situated within the model of 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘋𝘦𝘴𝘪𝘨𝘯, which recognises the distinct contribution of design practice to scholarly inquiry and the production of knowledge. The knowledge produced through this approach to inquiry emerges from both the 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 of visualisation (a process of 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨-𝘵𝘩𝘳𝘰𝘶𝘨𝘩-𝘮𝘢𝘬𝘪𝘯𝘨) and the 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 of the visual representations generated through this process. As research artefacts, the visualisations produced for this thesis evidence the potentiality of the proposed framework and serve as an adaptable model for future study. These research artefacts provide new ways of seeing the 𝘌𝘮𝘪𝘨𝘳𝘦 collection; through an analysis of the visualisations, aspects of 𝘌𝘮𝘪𝘨𝘳𝘦’s graphic lexicon are explicated. The prevailing narrative on 𝘌𝘮𝘪𝘨𝘳𝘦 and the narrow, idealised representation of its graphic expression are both extended. The study of 𝘌𝘮𝘪𝘨𝘳𝘦 becomes a prototype investigation, formalising alternative means of analysing visual communication design material and demonstrating how visualisation can support the identification and elucidation of a particular graphic lexicon.	en_US.UTF-8
dc.format	Thesis (PhD)
dc.language.iso	en	en_US.UTF-8
dc.relation	https://opus.lib.uts.edu.au/bitstream/10453/149317/5/02whole_pt-1.pdf
dc.relation	https://opus.lib.uts.edu.au/bitstream/10453/149317/3/02whole_pt-2.pdf
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	The author owns the copyright in this thesis including all reproduction and reuse rights for the work. The work may not be altered without the permission of the copyright owner. Attribution is essential when quoting or paraphrasing from this thesis.
dc.rights	au.edu.uts.lib/ppc
dc.title	MAPPING THE GRAPHIC LEXICON OF EMIGRE MAGAZINE: A visualisation framework for the study of visual communication design artefacts and collections	en_US.UTF-8
dc.type	Thesis
utslib.copyright.status	open_access	*

Abstract:

This thesis explores the potential of 𝘷𝘪𝘴𝘶𝘢𝘭𝘪𝘴𝘢𝘵𝘪𝘰𝘯 as a means of inquiry. The primary aim of the research is the development of a visualisation 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬, offering new possibilities for analytical tools to parse visual communication design artefacts and collections in order to identify, describe and elucidate their graphic language features. Given expanding access to digitised archives of graphic design, this research is well positioned to contribute to the methods design researchers use to investigate these collections and support formal analyses of the material they contain. In pursuit of this aim, the 20th-century typography and graphic design publication 𝘌𝘮𝘪𝘨𝘳𝘦 magazine (1984–2005), is used as a prototypal study. Contributing significantly to design history and practice, 𝘌𝘮𝘪𝘨𝘳𝘦 offers a rich, heterogeneous collection of material for investigation. The visualisations provide new ways of seeing the 𝘌𝘮𝘪𝘨𝘳𝘦 collection; identifying and elucidating graphic language features enables more informed, nuanced statements to be made about the complex character of the material. The framework, offering a suite of three 𝘷𝘪𝘴𝘶𝘢𝘭 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 (𝘌𝘮𝘱𝘭𝘢𝘤𝘦𝘮𝘦𝘯𝘵, 𝘈𝘮𝘢𝘭𝘨𝘢𝘮𝘢𝘵𝘪𝘰𝘯, 𝘋𝘪𝘴𝘢𝘴𝘴𝘦𝘮𝘣𝘭𝘺) and nine 𝘷𝘪𝘴𝘶𝘢𝘭𝘪𝘴𝘢𝘵𝘪𝘰𝘯 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩𝘦𝘴, emerges from an approach to data practice I have defined as an 𝘦𝘹𝘱𝘢𝘯𝘥𝘦𝘥 𝘷𝘪𝘴𝘶𝘢𝘭𝘪𝘴𝘢𝘵𝘪𝘰𝘯 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 (𝘌𝘝𝘗). As a means of visual inquiry, an 𝘌𝘝𝘗 offers an alternative or more expansive domain of practice than conventional visualisation. A visualisation framework based on an 𝘌𝘝𝘗 is proposed as a means of facilitating multidimensional understandings of this material, enabling researchers to 𝘱𝘢𝘳𝘴𝘦 graphic artefacts and collections, while maintaining the richness of the visual material, its context and complexity. This thesis is situated within the model of 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘋𝘦𝘴𝘪𝘨𝘯, which recognises the distinct contribution of design practice to scholarly inquiry and the production of knowledge. The knowledge produced through this approach to inquiry emerges from both the 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 of visualisation (a process of 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨-𝘵𝘩𝘳𝘰𝘶𝘨𝘩-𝘮𝘢𝘬𝘪𝘯𝘨) and the 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 of the visual representations generated through this process. As research artefacts, the visualisations produced for this thesis evidence the potentiality of the proposed framework and serve as an adaptable model for future study. These research artefacts provide new ways of seeing the 𝘌𝘮𝘪𝘨𝘳𝘦 collection; through an analysis of the visualisations, aspects of 𝘌𝘮𝘪𝘨𝘳𝘦’s graphic lexicon are explicated. The prevailing narrative on 𝘌𝘮𝘪𝘨𝘳𝘦 and the narrow, idealised representation of its graphic expression are both extended. The study of 𝘌𝘮𝘪𝘨𝘳𝘦 becomes a prototype investigation, formalising alternative means of analysing visual communication design material and demonstrating how visualisation can support the identification and elucidation of a particular graphic lexicon.

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