Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples
- Publication Type:
- Journal Article
- Accounting and Finance, 2021, 61, (2), pp. 3329-3383
- Issue Date:
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Using Faff’s pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.
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