Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples

Publication Type:
Journal Article
Accounting and Finance, 2021, 61, (2), pp. 3329-3383
Issue Date:
Filename Description Size
acfi.12704.pdfPublished version302.34 kB
Adobe PDF
Full metadata record
Using Faff’s pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.
Please use this identifier to cite or link to this item: