Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples

Faff, RW; Kastelle, T; Axelsen, M; Brosnan, M; Michalak, R; Walsh, KD

Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples

Faff, RW Kastelle, T Axelsen, M Brosnan, M Michalak, R Walsh, KD

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Publisher:: Wiley
Publication Type:: Journal Article
Citation:: Accounting and Finance, 2021, 61, (2), pp. 3329-3383
Issue Date:: 2021

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Field	Value	Language
dc.contributor.author	Faff, RW
dc.contributor.author	Kastelle, T
dc.contributor.author	Axelsen, M
dc.contributor.author	Brosnan, M
dc.contributor.author	Michalak, R
dc.contributor.author	Walsh, KD
dc.date.accessioned	2021-06-02T20:29:27Z
dc.date.available	2021-06-02T20:29:27Z
dc.date.issued	2021
dc.identifier.citation	Accounting and Finance, 2021, 61, (2), pp. 3329-3383
dc.identifier.issn	0810-5391
dc.identifier.issn	1467-629X
dc.identifier.uri	http://hdl.handle.net/10453/149373
dc.description.abstract	Using Faff’s pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.
dc.language	English
dc.publisher	Wiley
dc.relation.ispartof	Accounting and Finance
dc.relation.isbasedon	10.1111/acfi.12704
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1402 Applied Economics, 1501 Accounting, Auditing and Accountability, 1502 Banking, Finance and Investment
dc.subject.classification	Accounting
dc.title	Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples
dc.type	Journal Article
utslib.citation.volume	61
utslib.for	1402 Applied Economics
utslib.for	1501 Accounting, Auditing and Accountability
utslib.for	1502 Banking, Finance and Investment
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Finance Discipline
utslib.copyright.status	closed_access	*
pubs.consider-herdc	true
dc.date.updated	2021-06-02T20:29:26Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	61
utslib.citation.issue	2

Abstract:

Using Faff’s pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.

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http://hdl.handle.net/10453/149373