Entrepreneurial market-making across borders: The case of cultural and technological innovation

World Scientific Publishing Co. Pte. Ltd.
Publication Type:
Contemporary Entrepreneurship Issues In International Business, 2021, 01, pp. 27-58
Issue Date:
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International entrepreneurship is typified by market-making activities which can be technological or cultural. Technological innovations are created by experimentation, whereas the change through cultural innovation is shaped by the collective endeavours of entrepreneurs. For cultural and technological innovation, we theorise how international entrepreneurs must accommodate the multiplicity of national markets and their diversity to achieve legitimacy, but in doing so, they must also maintain their uniqueness. We identify and elaborate four strategies: assembling, disseminating, sharpening and delimitating. Our contextualisation of cross-border venturing of cultural and technological innovations provides an understanding of how entrepreneurs make markets.
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