Gender, Place and Inequality: A Case Study of Media Institutions in a Tier-4 Chinese City

Publication Type:
Thesis
Issue Date:
2020
Full metadata record
China’s transition from socialism to a market economy has important implications for gender equality. Existing research indicates that as an integral part of society, the role of media, especially visual mass media, is crucial in the reflecting and shaping of gender relations. But so far, there has been little attention paid to how the inequalities between big and small cities and between developed and less developed regions manifest in media practices and operations, and there is an even more conspicuous absence of research on how spatial inequality has shaped gender practices in the media. Consequently, it is not clear from existing research whether local media institutions in less developed regions do better or worse in producing gender-related news compared to their counterparts in the developed coastal metropolitan areas and regions in China. This study is concerned with the relationship between gender, media and spatial inequality in China. This thesis pursues this conceptual agenda by reporting on an extensive case study of a municipal-level television station and a newspaper in an inland Chinese province. More specifically, it asks how gender relations have changed in reform-era China through the prism of media institutions, media content, and media practices. I first explore the extent that Chinese local media institutions participate in reshaping gender relations and how female media practitioners negotiate their gendered roles and expectations on daily basis. I then analyse the content of Chinese local media coverage of gender issues in order to generate a more comprehensive assessment of the level of gender-awareness in Chinese media at local levels. This study also contributes to the discussion of the conditions of female media workers in Chinese media workplaces, especially those in less developed small media institutions. The study integrates media content analysis with institutional analysis, and uses a range of research methods, including participant observation, semi-structured interviews, individual case studies, and discourse analysis.
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