Evaluating online top selling products in Iran, by using fuzzy topsis method

Publisher:
https://www.semanticscholar.org/paper/Evaluating-online-top-selling-products-in-Iran%2C-by-Sameti-Khalili/7783d078c849748bae4d2aaaf08f2cc48c87ef15
Publication Type:
Journal Article
Citation:
International Journal of Marketing and Technology, 2015, 5, (1)
Issue Date:
2015-01-01
Full metadata record
Electronic commerce means electronic and nonphysical commercial interaction between consumers and producers or sellers of goods and services. Electronic commerce importance is rising significantly day by day, as a new channel for products distribution. This research seeks to prioritize the online top selling products in Iran. For this purpose, 8 criteria influencing on goods purchasing from commercial websites and 4 online top selling products were selected based on literature review and by using Delphi method.
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