Evaluating online top selling products in Iran, by using fuzzy topsis method
- Publisher:
- https://www.semanticscholar.org/paper/Evaluating-online-top-selling-products-in-Iran%2C-by-Sameti-Khalili/7783d078c849748bae4d2aaaf08f2cc48c87ef15
- Publication Type:
- Journal Article
- Citation:
- International Journal of Marketing and Technology, 2015, 5, (1)
- Issue Date:
- 2015-01-01
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Electronic commerce means electronic and nonphysical commercial interaction between consumers and producers or sellers of goods and services. Electronic commerce importance is rising significantly day by day, as a new channel for products distribution. This research seeks to prioritize the online top selling products in Iran. For this purpose, 8 criteria influencing on goods purchasing from commercial websites and 4 online top selling products were selected based on literature review and by using Delphi method.
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