Building Organisation-Community Relationships in Co-Creative Social Networking Platforms: An Ecological Systems Perspective

Kang, K; Namisango, F

Building Organisation-Community Relationships in Co-Creative Social Networking Platforms: An Ecological Systems Perspective

Kang, K

Namisango, F

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Publisher:: IntechOpen
Publication Type:: Chapter
Citation:: E-Service [Working Title], 2021
Issue Date:: 2021-08-27

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Field	Value	Language
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802
dc.contributor.author	Namisango, F
dc.date.accessioned	2021-11-25T08:34:16Z
dc.date.available	2021-11-25T08:34:16Z
dc.date.issued	2021-08-27
dc.identifier.citation	E-Service [Working Title], 2021
dc.identifier.uri	http://hdl.handle.net/10453/151841
dc.description.abstract	<jats:p>Nonprofit organisations use social networking platforms to interact, engage, and build productive relationships with target audiences for co-created outcomes. This chapter pursues two interrelated objectives: First, it identifies key stages in the growth of organisation-community relationships on co-creative social networking platforms. Second, it discusses the multi-levelled factors influencing these relationships at the respective stages. To achieve these objectives, we make a general review of scholarship on nonprofit use of social media, social networking platforms for co-creation, and organisation-public relationships on social media. We used the ecological systems perspective to identify the internal and external environmental influences on organisational relationships in social networking platforms. This chapter presents three abstract stages of organisation-community relationships: emergence, growth, and collapse, based on existing empirical observations and theoretical perspectives. We reveal four levels of ecological-based factors that influence different stages of organisation-community relationships on co-creative social networking platforms. We indicate the potentially strong and weaker influences on organisational relationships.</jats:p>
dc.language	en
dc.publisher	IntechOpen
dc.relation.ispartof	E-Service [Working Title]
dc.relation.isbasedon	10.5772/intechopen.99732
dc.rights	info:eu-repo/semantics/openAccess
dc.title	Building Organisation-Community Relationships in Co-Creative Social Networking Platforms: An Ecological Systems Perspective
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
utslib.copyright.status	open_access	*
dc.date.updated	2021-11-25T08:34:14Z
pubs.publication-status	Published online

Abstract:

Nonprofit organisations use social networking platforms to interact, engage, and build productive relationships with target audiences for co-created outcomes. This chapter pursues two interrelated objectives: First, it identifies key stages in the growth of organisation-community relationships on co-creative social networking platforms. Second, it discusses the multi-levelled factors influencing these relationships at the respective stages. To achieve these objectives, we make a general review of scholarship on nonprofit use of social media, social networking platforms for co-creation, and organisation-public relationships on social media. We used the ecological systems perspective to identify the internal and external environmental influences on organisational relationships in social networking platforms. This chapter presents three abstract stages of organisation-community relationships: emergence, growth, and collapse, based on existing empirical observations and theoretical perspectives. We reveal four levels of ecological-based factors that influence different stages of organisation-community relationships on co-creative social networking platforms. We indicate the potentially strong and weaker influences on organisational relationships.

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http://hdl.handle.net/10453/151841