Peer-to-peer online voice as emergent collective action

Publisher:
SAGE PUBLICATIONS INC
Publication Type:
Journal Article
Citation:
Journal of Industrial Relations, 2021, 63, (5), pp. 777-797
Issue Date:
2021-11-01
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E-voice is now a common form of worker voice. Existing scholarship has focused on e-voice’s potential for grievance-airing and resistance; however, much work-oriented online discussion is not change oriented but more in the nature of information sharing and mutual aid. Even when not deliberately intended to be, mutual aid discussion can be an exercise of worker voice because it identifies and highlights pain points in the workplace, spreads awareness of these through online communities and constitutes an attempt to improve an objectionable state of affairs. As otherwise voiceless workers discover and act on these shared ideas en masse, they create an emergent form of collective action.
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