Donating blood for research: a potential method for enhancing customer satisfaction of permanently deferred blood donors.

Waller, D; Thijsen, A; Garradd, A; Hayman, J; Smith, G

Donating blood for research: a potential method for enhancing customer satisfaction of permanently deferred blood donors.

Waller, D

Thijsen, A Garradd, A Hayman, J Smith, G

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Publisher:: SIMTI SERVIZI SRL
Publication Type:: Journal Article
Citation:: Blood Transfus, 2017, 15, (1), pp. 13-19
Issue Date:: 2017-01

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Field	Value	Language
dc.contributor.author	Waller, D https://orcid.org/0000-0003-4140-6923
dc.contributor.author	Thijsen, A
dc.contributor.author	Garradd, A
dc.contributor.author	Hayman, J
dc.contributor.author	Smith, G
dc.date.accessioned	2022-04-19T01:46:15Z
dc.date.available	2015-07-21
dc.date.available	2022-04-19T01:46:15Z
dc.date.issued	2017-01
dc.identifier.citation	Blood Transfus, 2017, 15, (1), pp. 13-19
dc.identifier.issn	1723-2007
dc.identifier.issn	2385-2070
dc.identifier.uri	http://hdl.handle.net/10453/156397
dc.description.abstract	BACKGROUND: Each year, a large number of individuals in Australia are deferred from donating blood. A deferral may have a negative impact on donor satisfaction and subsequent word-of-mouth communication. The Australian Red Cross Blood Service (the Blood Service) is, therefore, investigating options for managing service interactions with deferred donors to maintain positive relationships. While public research institutes in Australia have established independent research donor registries, other countries provide programmes allowing deferred donors to donate blood for research via blood collection agencies. This study examined attitudes towards donating blood for research use in a sample of permanently deferred Australian donors. MATERIALS AND METHODS: Donors permanently deferred because of a risk of variant Creutzfeldt-Jakob disease (n=449) completed a postal survey that examined attitudes towards research donation. RESULTS: The majority of participants were interested in donating blood for research (96%), and joining a registry of research donors (93%). Participants preferred to donate for transfusion or clinical research, and were willing to travel large distances. Results indicated that positive attitudes towards the Blood Service would be extended if the opportunity to donate blood was provided. These findings indicate a desire for continued engagement with the Blood Service despite deferral. DISCUSSION: Donating blood for research is a potential way of maintaining positive relationships with permanently deferred donors which also benefits the health research community. Through maintaining positive relationships with deferred donors, positive word-of-mouth activity can be stimulated. Further work is needed to determine the feasibility of implementing research donation through the Blood Service in Australia.
dc.format	Print-Electronic
dc.language	eng
dc.publisher	SIMTI SERVIZI SRL
dc.relation.ispartof	Blood Transfus
dc.relation.isbasedon	10.2450/2015.0142-15
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1102 Cardiorespiratory Medicine and Haematology
dc.subject.mesh	Adult
dc.subject.mesh	Australia
dc.subject.mesh	Biomedical Research
dc.subject.mesh	Blood Donors
dc.subject.mesh	Blood Safety
dc.subject.mesh	Creutzfeldt-Jakob Syndrome
dc.subject.mesh	Female
dc.subject.mesh	Humans
dc.subject.mesh	Male
dc.subject.mesh	Middle Aged
dc.subject.mesh	Personal Satisfaction
dc.subject.mesh	Registries
dc.subject.mesh	Humans
dc.subject.mesh	Creutzfeldt-Jakob Syndrome
dc.subject.mesh	Registries
dc.subject.mesh	Personal Satisfaction
dc.subject.mesh	Biomedical Research
dc.subject.mesh	Adult
dc.subject.mesh	Middle Aged
dc.subject.mesh	Blood Donors
dc.subject.mesh	Australia
dc.subject.mesh	Female
dc.subject.mesh	Male
dc.subject.mesh	Blood Safety
dc.title	Donating blood for research: a potential method for enhancing customer satisfaction of permanently deferred blood donors.
dc.type	Journal Article
utslib.citation.volume	15
utslib.location.activity	Italy
utslib.for	1102 Cardiorespiratory Medicine and Haematology
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Health
utslib.copyright.status	closed_access	*
dc.date.updated	2022-04-19T01:46:13Z
pubs.issue	1
pubs.publication-status	Published
pubs.volume	15
utslib.citation.issue	1

Abstract:

BACKGROUND: Each year, a large number of individuals in Australia are deferred from donating blood. A deferral may have a negative impact on donor satisfaction and subsequent word-of-mouth communication. The Australian Red Cross Blood Service (the Blood Service) is, therefore, investigating options for managing service interactions with deferred donors to maintain positive relationships. While public research institutes in Australia have established independent research donor registries, other countries provide programmes allowing deferred donors to donate blood for research via blood collection agencies. This study examined attitudes towards donating blood for research use in a sample of permanently deferred Australian donors. MATERIALS AND METHODS: Donors permanently deferred because of a risk of variant Creutzfeldt-Jakob disease (n=449) completed a postal survey that examined attitudes towards research donation. RESULTS: The majority of participants were interested in donating blood for research (96%), and joining a registry of research donors (93%). Participants preferred to donate for transfusion or clinical research, and were willing to travel large distances. Results indicated that positive attitudes towards the Blood Service would be extended if the opportunity to donate blood was provided. These findings indicate a desire for continued engagement with the Blood Service despite deferral. DISCUSSION: Donating blood for research is a potential way of maintaining positive relationships with permanently deferred donors which also benefits the health research community. Through maintaining positive relationships with deferred donors, positive word-of-mouth activity can be stimulated. Further work is needed to determine the feasibility of implementing research donation through the Blood Service in Australia.

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http://hdl.handle.net/10453/156397