Do what consumers say matter? The misalignment of preferences with unconstrained ethical intentions

Auger, P; Devinney, TM

Do what consumers say matter? The misalignment of preferences with unconstrained ethical intentions

Auger, P Devinney, TM

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Publication Type:: Journal Article
Citation:: Journal of Business Ethics, 2007, 76 (4), pp. 361 - 383
Issue Date:: 2007-12-01

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Field	Value	Language
dc.contributor.author	Auger, P	en_US
dc.contributor.author	Devinney, TM	en_US
dc.date.issued	2007-12-01	en_US
dc.identifier.citation	Journal of Business Ethics, 2007, 76 (4), pp. 361 - 383	en_US
dc.identifier.issn	0167-4544	en_US
dc.identifier.uri	http://hdl.handle.net/10453/15803
dc.description.abstract	Nearly all studies of consumers' willingness to engage in ethical or socially responsible purchasing behavior is based on unconstrained survey response methods. In the present article we ask the question of how well does asking consumers the extent to which they care about a specific social or ethical issue relate to how they would behave in a more constrained environment where there is no socially acceptable response. The results of a comparison between traditional survey questions of "intention to purchase" and estimates of individuals willingness-to-pay for social attributes in products reveal that simple survey questions are too "noisy" to provide operationally meaningful information and overstate intentions to a considerable extent. © 2007 Springer Science+Business Media B.V.	en_US
dc.relation.ispartof	Journal of Business Ethics	en_US
dc.relation.isbasedon	10.1007/s10551-006-9287-y	en_US
dc.subject.classification	Applied Ethics	en_US
dc.title	Do what consumers say matter? The misalignment of preferences with unconstrained ethical intentions	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	76	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
utslib.for	2201 Applied Ethics	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CMOS - Centre for Management and Organisation Studies
utslib.copyright.status	closed_access
pubs.issue	4	en_US
pubs.publication-status	Published	en_US
pubs.volume	76	en_US

Abstract:

Nearly all studies of consumers' willingness to engage in ethical or socially responsible purchasing behavior is based on unconstrained survey response methods. In the present article we ask the question of how well does asking consumers the extent to which they care about a specific social or ethical issue relate to how they would behave in a more constrained environment where there is no socially acceptable response. The results of a comparison between traditional survey questions of "intention to purchase" and estimates of individuals willingness-to-pay for social attributes in products reveal that simple survey questions are too "noisy" to provide operationally meaningful information and overstate intentions to a considerable extent. © 2007 Springer Science+Business Media B.V.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/15803