Sponsored Online Community Types and Participant’s Perceived Value

Priharsari, D Mastio, E

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Publisher:: Korea Society of Management Information Systems
Publication Type:: Journal Article
Citation:: Asia Pacific Journal of Information Systems, 2021, 31, (3), pp. 415-432
Issue Date:: 2021-01-01

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Field	Value	Language
dc.contributor.author	Priharsari, D
dc.contributor.author	Mastio, E https://orcid.org/0000-0002-6288-6033
dc.date.accessioned	2022-07-03T07:46:52Z
dc.date.available	2022-07-03T07:46:52Z
dc.date.issued	2021-01-01
dc.identifier.citation	Asia Pacific Journal of Information Systems, 2021, 31, (3), pp. 415-432
dc.identifier.issn	2288-5404
dc.identifier.issn	2288-6818
dc.identifier.uri	http://hdl.handle.net/10453/158558
dc.description.abstract	The growth of social media has enabled firms to create virtual organizations (online communities) in which value can be co-created with members. Yet, current typologies of firm-sponsored online communities focus either on the firm or participants, and not the interaction between them. This paper provides a systematic review of the online community literature from 2000 to 2018 to develop an understanding of the types of firm-sponsored online communities and the co-creation of value within them. Four types of sponsored online communities are found. These can be differentiated based on the output for the sponsoring firm and the level of self-organization of the communities. This study contributes to the discussion of value co-creation by (i) shedding light on differences among firm-sponsored online community types based on the level and nature of interaction within an online community; and (ii) examining the perceived value co-created through community interactive experiences.
dc.language	en
dc.publisher	Korea Society of Management Information Systems
dc.relation.ispartof	Asia Pacific Journal of Information Systems
dc.relation.isbasedon	10.14329/APJIS.2021.31.3.415
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	0806 Information Systems
dc.title	Sponsored Online Community Types and Participant’s Perceived Value
dc.type	Journal Article
utslib.citation.volume	31
utslib.for	0806 Information Systems
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
utslib.copyright.status	open_access	*
dc.date.updated	2022-07-03T07:46:51Z
pubs.issue	3
pubs.publication-status	Published
pubs.volume	31
utslib.citation.issue	3

Abstract:

The growth of social media has enabled firms to create virtual organizations (online communities) in which value can be co-created with members. Yet, current typologies of firm-sponsored online communities focus either on the firm or participants, and not the interaction between them. This paper provides a systematic review of the online community literature from 2000 to 2018 to develop an understanding of the types of firm-sponsored online communities and the co-creation of value within them. Four types of sponsored online communities are found. These can be differentiated based on the output for the sponsoring firm and the level of self-organization of the communities. This study contributes to the discussion of value co-creation by (i) shedding light on differences among firm-sponsored online community types based on the level and nature of interaction within an online community; and (ii) examining the perceived value co-created through community interactive experiences.

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http://hdl.handle.net/10453/158558