Does doing good do good? How pro bono work may benefit advertising agencies

Waller, DS

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.date.issued	2010-12-01	en_US
dc.identifier.citation	Journal of Advertising Research, 2010, 50 (4)	en_US
dc.identifier.issn	0021-8499	en_US
dc.identifier.uri	http://hdl.handle.net/10453/15867
dc.relation.ispartof	Journal of Advertising Research	en_US
dc.subject.classification	Marketing	en_US
dc.title	Does doing good do good? How pro bono work may benefit advertising agencies	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	50	en_US
utslib.for	1505 Marketing	en_US
utslib.for	2001 Communication and Media Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	4	en_US
pubs.publication-status	Published	en_US
pubs.volume	50	en_US

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