What the media is really telling you about your brand

Dowling, GR; Weeks, W

What the media is really telling you about your brand

Dowling, GR

Weeks, W

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Publisher:: Massachusetts Institute of Technology
Publication Type:: Journal Article
Citation:: MIT Sloan Management Review, 2008, 49 (3), pp. 28 - 34
Issue Date:: 2008-01

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Field	Value	Language
dc.contributor.author	Dowling, GR https://orcid.org/0000-0003-3055-5982	en_US
dc.contributor.author	Weeks, W	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	MIT Sloan Management Review, 2008, 49 (3), pp. 28 - 34	en_US
dc.identifier.issn	1532-9194	en_US
dc.identifier.uri	http://hdl.handle.net/10453/15882
dc.description.abstract	An important but often overlooked aspect of executive leadership is the creation of a good corporate reputation and the use of this asset to enhance organizational performance. There is accumulating evidence that a company's reputation influences both its operational and financial performance. Because corporate reputations reside in the heads of people rather than as tangible assets, one of the key factors determining the various reputations of a company is the coverage it receives in the media. The power of the media comes from its reach and prominence, its role in certifying some companies as legitimate and important players in the market and peoples beliefs that it has superior access to information and expertise in evaluating companies. In this way, what the media says has a real impact on the business fortunes of companies.	en_US
dc.publisher	Massachusetts Institute of Technology	en_US
dc.relation.ispartof	MIT Sloan Management Review	en_US
dc.subject.classification	Business & Management	en_US
dc.title	What the media is really telling you about your brand	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	49	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	3	en_US
pubs.volume	49	en_US

Abstract:

An important but often overlooked aspect of executive leadership is the creation of a good corporate reputation and the use of this asset to enhance organizational performance. There is accumulating evidence that a company's reputation influences both its operational and financial performance. Because corporate reputations reside in the heads of people rather than as tangible assets, one of the key factors determining the various reputations of a company is the coverage it receives in the media. The power of the media comes from its reach and prominence, its role in certifying some companies as legitimate and important players in the market and peoples beliefs that it has superior access to information and expertise in evaluating companies. In this way, what the media says has a real impact on the business fortunes of companies.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/15882