Credit Card Competition and Naive Hyperbolic Consumers

Publisher:
SPRINGER
Publication Type:
Journal Article
Citation:
Journal of Financial Services Research, 2015, 47, (2), pp. 153-175
Issue Date:
2015-04-01
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I explain the credit card market’s observed systematic pricing patterns by examining time-inconsistent consumers. I find that time inconsistency steers the competition from long-term borrowing contingent prices to short-term noncontingent ones. This pattern occurs because the consumer in the contracting period underestimates the future charges, and therefore pays attention only to short-term price elements, such as annual fees. The consumer’s risk of default also plays a role in determining who gets which contract.
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