Behavioural Economics: A Very Short Introduction

Baddeley, M

Behavioural Economics: A Very Short Introduction

Baddeley, M

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Publisher:: Oxford University Press
Publication Type:: Book
Citation:: 2017, pp. 1-144
Issue Date:: 2017-01

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Field	Value	Language
dc.contributor.author	Baddeley, M https://orcid.org/0000-0001-7884-0374
dc.date.accessioned	2022-08-05T04:30:09Z
dc.date.available	2022-08-05T04:30:09Z
dc.date.issued	2017-01
dc.identifier.citation	2017, pp. 1-144
dc.identifier.isbn	9780198754992
dc.identifier.uri	http://hdl.handle.net/10453/159648
dc.description.abstract	Behavioural Economics: A Very Short Introduction introduces the field of behavioural economics, analysing the motivations behind economic decisions and showing the relevance of behavioural economics to our own lives and everyday economic and financial problems. It explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination and short-termism; and how we are affected by social influences, personality, mood, and emotions. The implications of understanding the rationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while also improving their marketing.
dc.language	en
dc.publisher	Oxford University Press
dc.relation.isbasedon	10.1093/actrade/9780198754992.001.0001
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Behavioural Economics: A Very Short Introduction
dc.type	Book
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2022-08-05T04:30:09Z
pubs.place-of-publication	UK
pubs.publication-status	Published
dc.location	UK

Abstract:

Behavioural Economics: A Very Short Introduction introduces the field of behavioural economics, analysing the motivations behind economic decisions and showing the relevance of behavioural economics to our own lives and everyday economic and financial problems. It explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination and short-termism; and how we are affected by social influences, personality, mood, and emotions. The implications of understanding the rationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while also improving their marketing.

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http://hdl.handle.net/10453/159648