Modified Importance–Performance Analysis for Evaluating Tourism Businesses Strategies: Comparison of Slovenia and Serbia

Dwyer, L; Armenski, T; Cvelbar, LK; Dragićević, V; Mihalic, T

Modified Importance–Performance Analysis for Evaluating Tourism Businesses Strategies: Comparison of Slovenia and Serbia

Dwyer, L

Armenski, T Cvelbar, LK Dragićević, V Mihalic, T

Permalink

Publisher:: WILEY
Publication Type:: Journal Article
Citation:: International Journal of Tourism Research, 2016, 18, (4), pp. 327-340
Issue Date:: 2016-07-01

Closed Access

	Filename	Description	Size
	Journal of Tourism Research - 2015 - Dwyer - Modified Importance Performance Analysis for Evaluating Tourism Businesses.pdf	Published version	376.09 kB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Dwyer, L https://orcid.org/0000-0002-9797-1043
dc.contributor.author	Armenski, T
dc.contributor.author	Cvelbar, LK
dc.contributor.author	Dragićević, V
dc.contributor.author	Mihalic, T
dc.date.accessioned	2022-08-17T19:36:56Z
dc.date.available	2022-08-17T19:36:56Z
dc.date.issued	2016-07-01
dc.identifier.citation	International Journal of Tourism Research, 2016, 18, (4), pp. 327-340
dc.identifier.issn	1099-2340
dc.identifier.issn	1522-1970
dc.identifier.uri	http://hdl.handle.net/10453/160432
dc.description.abstract	A modified nine-quadrant importance–performance analysis is employed to assess the importance which Slovenian and Serbian tourism industry stakeholders attach to 48 nominated strategic activities to promote business and destination competitiveness. An important finding is that respondents in each country allocated the bulk of activities to the ‘keep up the good work’ strategy. In both destinations, this strategy was dominated by activities related to product development and innovation. The paper concludes with a discussion of how the identified priority activities require close examination to determine their ‘enabling conditions’ and the implications of an action based on them.
dc.language	English
dc.publisher	WILEY
dc.relation.ispartof	International Journal of Tourism Research
dc.relation.isbasedon	10.1002/jtr.2052
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1503 Business and Management, 1505 Marketing, 1506 Tourism
dc.title	Modified Importance–Performance Analysis for Evaluating Tourism Businesses Strategies: Comparison of Slovenia and Serbia
dc.type	Journal Article
utslib.citation.volume	18
utslib.for	1503 Business and Management
utslib.for	1505 Marketing
utslib.for	1506 Tourism
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access	*
dc.date.updated	2022-08-17T19:36:55Z
pubs.issue	4
pubs.publication-status	Published
pubs.volume	18
utslib.citation.issue	4

Abstract:

A modified nine-quadrant importance–performance analysis is employed to assess the importance which Slovenian and Serbian tourism industry stakeholders attach to 48 nominated strategic activities to promote business and destination competitiveness. An important finding is that respondents in each country allocated the bulk of activities to the ‘keep up the good work’ strategy. In both destinations, this strategy was dominated by activities related to product development and innovation. The paper concludes with a discussion of how the identified priority activities require close examination to determine their ‘enabling conditions’ and the implications of an action based on them.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/160432