Managing and Leveraging Events: Business and Social Dimensions

Publisher:
Routledge
Publication Type:
Book
Citation:
2022
Issue Date:
2022
Filename Description Size
9781003002772_webpdf.pdfPublished version1.84 MB
Adobe PDF
Full metadata record
This book explores and advances the latest concepts and developments in event management theory and practice. Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.
Please use this identifier to cite or link to this item: