Exploring Climate Change Adaptation, Mitigation and Marketing Connections

Deo, K; Prasad, AA

Exploring Climate Change Adaptation, Mitigation and Marketing Connections

Deo, K

Prasad, AA

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Publisher:: MDPI
Publication Type:: Journal Article
Citation:: SUSTAINABILITY, 2022, 14, (7)
Issue Date:: 2022-04-01

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Field	Value	Language
dc.contributor.author	Deo, K https://orcid.org/0000-0001-9138-1301
dc.contributor.author	Prasad, AA
dc.date.accessioned	2022-11-17T05:38:39Z
dc.date.available	2022-11-17T05:38:39Z
dc.date.issued	2022-04-01
dc.identifier.citation	SUSTAINABILITY, 2022, 14, (7)
dc.identifier.issn	2071-1050
dc.identifier.issn	2071-1050
dc.identifier.uri	http://hdl.handle.net/10453/163559
dc.description.abstract	<jats:p>Adaptation and mitigation to the adverse impacts of rising weather and climate extremes require businesses to respond with adequate marketing strategies promoting sustained economic development. Unfortunately, the connections exploring such relationships have not been extensively investigated in the current body of literature. This study investigated the five marketing categories relating to sustainable practices (sustainable marketing, social marketing, green marketing, sustainable consumption and ecological marketing) within core research themes of climate change, global warming and sustainability from a bibliometric approach using the Scopus API. Additional topic modelling was conducted using the Latent Dirichlet Allocation (LDA) unsupervised approach on downloaded abstracts to distinguish ideas communicated in time through research and publications with co-occurrences of major Intergovernmental Panel on Climate Change (IPCC) Assessment Reports and Google search queries. The results confirmed marketing strategies aligned with the theme of sustainability with little work from small developing island nations. Additionally, findings demonstrated that research exploring business strategies through green marketing directed to green consumers with sustainable supply chain management had been dominantly increasing in the literature over recent years. Similarly, social marketing associated with green consumers was a common concern for the public and academics, rising over the years with strong influence from the published IPCC Assessment Reports. This study did not explore other published databases, including climate change-related meeting transcripts and published speeches from corporate and world leaders.</jats:p>
dc.language	English
dc.publisher	MDPI
dc.relation.ispartof	SUSTAINABILITY
dc.relation.isbasedon	10.3390/su14074255
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	12 Built Environment and Design
dc.title	Exploring Climate Change Adaptation, Mitigation and Marketing Connections
dc.type	Journal Article
utslib.citation.volume	14
utslib.for	12 Built Environment and Design
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access	*
dc.date.updated	2022-11-17T05:38:36Z
pubs.issue	7
pubs.publication-status	Published
pubs.volume	14
utslib.citation.issue	7

Abstract:

Adaptation and mitigation to the adverse impacts of rising weather and climate extremes require businesses to respond with adequate marketing strategies promoting sustained economic development. Unfortunately, the connections exploring such relationships have not been extensively investigated in the current body of literature. This study investigated the five marketing categories relating to sustainable practices (sustainable marketing, social marketing, green marketing, sustainable consumption and ecological marketing) within core research themes of climate change, global warming and sustainability from a bibliometric approach using the Scopus API. Additional topic modelling was conducted using the Latent Dirichlet Allocation (LDA) unsupervised approach on downloaded abstracts to distinguish ideas communicated in time through research and publications with co-occurrences of major Intergovernmental Panel on Climate Change (IPCC) Assessment Reports and Google search queries. The results confirmed marketing strategies aligned with the theme of sustainability with little work from small developing island nations. Additionally, findings demonstrated that research exploring business strategies through green marketing directed to green consumers with sustainable supply chain management had been dominantly increasing in the literature over recent years. Similarly, social marketing associated with green consumers was a common concern for the public and academics, rising over the years with strong influence from the published IPCC Assessment Reports. This study did not explore other published databases, including climate change-related meeting transcripts and published speeches from corporate and world leaders.

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http://hdl.handle.net/10453/163559