Examining territorialization in competitive sport markets

Fujak, H; Joachim, G

Examining territorialization in competitive sport markets

Fujak, H Joachim, G

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Publisher:: Routledge
Publication Type:: Journal Article
Citation:: Sport in Society, 2022, 25, (2), pp. 369-389
Issue Date:: 2022-01-01

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Field	Value	Language
dc.contributor.author	Fujak, H
dc.contributor.author	Joachim, G
dc.date.accessioned	2022-11-17T06:29:26Z
dc.date.available	2022-11-17T06:29:26Z
dc.date.issued	2022-01-01
dc.identifier.citation	Sport in Society, 2022, 25, (2), pp. 369-389
dc.identifier.issn	1743-0437
dc.identifier.issn	1743-0445
dc.identifier.uri	http://hdl.handle.net/10453/163561
dc.description.abstract	Drawing on both sociological and consumer behaviour literature, this study explores the influence of territorial geographic boundaries on shaping localized football preferences. Survey responses of 16,515 Australian metropolitan residents were demarcated to perform analysis across 43 territories, with four football codes analyzed (Australian rules, rugby union, rugby league and soccer). Preferences were evaluated utilizing chi-square tests, with football interest in Sydney found to vary significantly across territorial boundaries. Territories associated with a highly localized team typically exhibited higher interest toward their respective sport, with the inverse found in deterritorialized regions. Although most sport teams have a city based identity, consumer interest can vary widely within such cities. Given that teams typically retain one venue, they must therefore be conscious of maximising their physical availability across a desired population catchment. The findings support the theorized positive relationship between physical product availability and product popularity in a sport setting. Supplemental data for this article is available online at https://doi.org/10.1080/17430437.2020.1807953.
dc.language	English
dc.publisher	Routledge
dc.relation.ispartof	Sport in Society
dc.relation.isbasedon	10.1080/17430437.2020.1807953
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1106 Human Movement and Sports Sciences, 1504 Commercial Services, 1608 Sociology
dc.subject.classification	Sport, Leisure & Tourism
dc.title	Examining territorialization in competitive sport markets
dc.type	Journal Article
utslib.citation.volume	25
utslib.for	1106 Human Movement and Sports Sciences
utslib.for	1504 Commercial Services
utslib.for	1608 Sociology
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access	*
pubs.consider-herdc	true
dc.date.updated	2022-11-17T06:29:24Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	25
utslib.citation.issue	2

Abstract:

Drawing on both sociological and consumer behaviour literature, this study explores the influence of territorial geographic boundaries on shaping localized football preferences. Survey responses of 16,515 Australian metropolitan residents were demarcated to perform analysis across 43 territories, with four football codes analyzed (Australian rules, rugby union, rugby league and soccer). Preferences were evaluated utilizing chi-square tests, with football interest in Sydney found to vary significantly across territorial boundaries. Territories associated with a highly localized team typically exhibited higher interest toward their respective sport, with the inverse found in deterritorialized regions. Although most sport teams have a city based identity, consumer interest can vary widely within such cities. Given that teams typically retain one venue, they must therefore be conscious of maximising their physical availability across a desired population catchment. The findings support the theorized positive relationship between physical product availability and product popularity in a sport setting. Supplemental data for this article is available online at https://doi.org/10.1080/17430437.2020.1807953.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/163561