Congregating as a social phenomenon; the social glue that binds

MacCarthy, M; Morgan, A; Lambert, C

Congregating as a social phenomenon; the social glue that binds

MacCarthy, M Morgan, A

Lambert, C

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Publisher:: Emerald
Publication Type:: Journal Article
Citation:: International Journal of Event and Festival Management, 2022, 13, (2), pp. 235-246
Issue Date:: 2022-03-22

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Field	Value	Language
dc.contributor.author	MacCarthy, M
dc.contributor.author	Morgan, A https://orcid.org/0000-0002-6351-1313
dc.contributor.author	Lambert, C
dc.date.accessioned	2022-11-27T22:44:33Z
dc.date.available	2022-11-27T22:44:33Z
dc.date.issued	2022-03-22
dc.identifier.citation	International Journal of Event and Festival Management, 2022, 13, (2), pp. 235-246
dc.identifier.issn	1758-2954
dc.identifier.issn	1758-2962
dc.identifier.uri	http://hdl.handle.net/10453/163761
dc.description.abstract	Purpose: This study aims to consolidate and hone existing spectating and crowd theory. This is achieved by marrying socio-cultural ideas and concepts from related disciplines. Design/methodology/approach: This conceptual review examines what people do when they congregate at an event, and in doing so, answers the question of what they forgo when denied a crowd. Concepts are teased from the literature as to what happens during participatory congregation (in company, in situ), punctuated by relegation without it. Findings: Related concepts are organised into a typology. The metamodel is the essence of the paper and includes four themes: (1) identity construction, (2) interacting with others, (3) producing and co-producing the event and (4) the allure of tribalism. Research limitations/implications: The paper is conceptual and therefore a typology (not a taxonomy). This implies that while it is likely transferable, it is not generalisable. It is manual and subjective, as opposed to objective and automatic. Notwithstanding future research implications, it is intended to inform those considering running virtual events. Practical implications: Event organisers are informed as to the “what” and “why” of running community events. It encourages a more circumspect, humanistic view that events are not merely a source of revenue. Social implications: This review contributes a macro understanding of human nature, complementing a micro understanding of crowd behaviour. Originality/value: Virtual event management is a relatively new and burgeoning field. Prior to the Pandemic an event without a crowd was almost inconceivable.
dc.language	en
dc.publisher	Emerald
dc.relation.ispartof	International Journal of Event and Festival Management
dc.relation.isbasedon	10.1108/IJEFM-11-2021-0085
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1504 Commercial Services, 1506 Tourism
dc.title	Congregating as a social phenomenon; the social glue that binds
dc.type	Journal Article
utslib.citation.volume	13
utslib.for	1504 Commercial Services
utslib.for	1506 Tourism
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access	*
dc.date.updated	2022-11-27T22:44:32Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	13
utslib.citation.issue	2

Abstract:

Purpose: This study aims to consolidate and hone existing spectating and crowd theory. This is achieved by marrying socio-cultural ideas and concepts from related disciplines. Design/methodology/approach: This conceptual review examines what people do when they congregate at an event, and in doing so, answers the question of what they forgo when denied a crowd. Concepts are teased from the literature as to what happens during participatory congregation (in company, in situ), punctuated by relegation without it. Findings: Related concepts are organised into a typology. The metamodel is the essence of the paper and includes four themes: (1) identity construction, (2) interacting with others, (3) producing and co-producing the event and (4) the allure of tribalism. Research limitations/implications: The paper is conceptual and therefore a typology (not a taxonomy). This implies that while it is likely transferable, it is not generalisable. It is manual and subjective, as opposed to objective and automatic. Notwithstanding future research implications, it is intended to inform those considering running virtual events. Practical implications: Event organisers are informed as to the “what” and “why” of running community events. It encourages a more circumspect, humanistic view that events are not merely a source of revenue. Social implications: This review contributes a macro understanding of human nature, complementing a micro understanding of crowd behaviour. Originality/value: Virtual event management is a relatively new and burgeoning field. Prior to the Pandemic an event without a crowd was almost inconceivable.

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http://hdl.handle.net/10453/163761