“All in One Rhythm”: Measuring the National Team Identification of Host Residents and Event Sport Tourists at the 2014 FIFA World Cup

Kerr, AK; Morgan, A

“All in One Rhythm”: Measuring the National Team Identification of Host Residents and Event Sport Tourists at the 2014 FIFA World Cup

Kerr, AK Morgan, A

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Publisher:: Cognizant Communication Corporation
Publication Type:: Journal Article
Citation:: Event Management: an international journal, 2022, 26, (3), pp. 453-472
Issue Date:: 2022-01-01

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Field	Value	Language
dc.contributor.author	Kerr, AK
dc.contributor.author	Morgan, A https://orcid.org/0000-0002-6351-1313
dc.date.accessioned	2022-12-02T00:09:53Z
dc.date.available	2022-12-02T00:09:53Z
dc.date.issued	2022-01-01
dc.identifier.citation	Event Management: an international journal, 2022, 26, (3), pp. 453-472
dc.identifier.issn	1525-9951
dc.identifier.uri	http://hdl.handle.net/10453/164025
dc.description.abstract	The purpose of this study was to investigate the fan identification of host residents and international event sport tourists at the 2014 FIFA World Cup. The Sport Spectator Identification Scale (SSIS) is used to measure identification with national football teams through the lens of social identity theory. A case study approach saw survey data (n = 706) collected at the official FIFA Fan Fest in Natal, Brazil. Both host residents and event sport tourists reported high levels of identification with the national team they supported. The data were analyzed using SPSS 26.0 and the length of time one had been a fan was found to be positively correlated with strength of identification. There was no relationship found between gender nor supporter age and their strength of team identification. This study demonstrates that the SSIS can be used to measure the level of psychological connection supporters have with national football teams. The findings are particularly pertinent for events expanding their servicescape to include fan zones or other activation sites similar to the FIFA Fan Fests.
dc.language	en
dc.publisher	Cognizant Communication Corporation
dc.relation.ispartof	Event Management: an international journal
dc.relation.isbasedon	10.3727/152599521x16106577965233
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1503 Business and Management, 1504 Commercial Services, 1506 Tourism
dc.subject.classification	Sport, Leisure & Tourism
dc.title	“All in One Rhythm”: Measuring the National Team Identification of Host Residents and Event Sport Tourists at the 2014 FIFA World Cup
dc.type	Journal Article
utslib.citation.volume	26
utslib.for	1503 Business and Management
utslib.for	1504 Commercial Services
utslib.for	1506 Tourism
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2022-12-02T00:09:52Z
pubs.issue	3
pubs.publication-status	Accepted
pubs.volume	26
utslib.citation.issue	3

Abstract:

The purpose of this study was to investigate the fan identification of host residents and international event sport tourists at the 2014 FIFA World Cup. The Sport Spectator Identification Scale (SSIS) is used to measure identification with national football teams through the lens of social identity theory. A case study approach saw survey data (n = 706) collected at the official FIFA Fan Fest in Natal, Brazil. Both host residents and event sport tourists reported high levels of identification with the national team they supported. The data were analyzed using SPSS 26.0 and the length of time one had been a fan was found to be positively correlated with strength of identification. There was no relationship found between gender nor supporter age and their strength of team identification. This study demonstrates that the SSIS can be used to measure the level of psychological connection supporters have with national football teams. The findings are particularly pertinent for events expanding their servicescape to include fan zones or other activation sites similar to the FIFA Fan Fests.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/164025