Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals

Voola, R; Carlson, J; Azmat, F; Viet Ngo, L; Porter, K; Sinha, A

Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals

Voola, R Carlson, J Azmat, F Viet Ngo, L Porter, K Sinha, A

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Publisher:: SAGE Publications
Publication Type:: Journal Article
Citation:: Australasian Marketing Journal, 2022, 30, (2), pp. 97-106
Issue Date:: 2022-05-01

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Field	Value	Language
dc.contributor.author	Voola, R
dc.contributor.author	Carlson, J
dc.contributor.author	Azmat, F
dc.contributor.author	Viet Ngo, L
dc.contributor.author	Porter, K
dc.contributor.author	Sinha, A https://orcid.org/0000-0002-3165-4053
dc.date.accessioned	2022-12-06T04:08:26Z
dc.date.available	2022-12-06T04:08:26Z
dc.date.issued	2022-05-01
dc.identifier.citation	Australasian Marketing Journal, 2022, 30, (2), pp. 97-106
dc.identifier.issn	1441-3582
dc.identifier.issn	1839-3349
dc.identifier.uri	http://hdl.handle.net/10453/164154
dc.description.abstract	The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations and their intentions, pose important questions relating to marketing’s relevance and impact in the real world. Additionally, there are growing calls by global bodies, such as the UN, national governments, consumers, students, suppliers, and leading practitioners to re-imagine and broaden the role of business and marketing to consider benefits to stakeholders (consumers, suppliers, employees, community, as well as shareholders). In this editorial, we contend that the United Nations Sustainable Development Goals (UN SDGs) framework has the potential to address the myriad of challenges identified by marketing scholars and practitioners. With the assistance of quotes from marketing scholars, non-marketing scholars, marketing students and practitioners, we offer a rationale for a proactive and considered engagement by marketing scholarship, with the UN SDGs. We then introduce the six papers included in this special issue. We conclude by calling for further critical inquiry at the marketing-SDGs interface including; 1) Re-imagining the philosophy of marketing and marketing education; 2) Marketing capabilities and the SDGs; 3) Understanding consumer behavior, and 4) Learning across contexts.
dc.language	en
dc.publisher	SAGE Publications
dc.relation.ispartof	Australasian Marketing Journal
dc.relation.isbasedon	10.1177/14413582221085387
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	15 Commerce, Management, Tourism and Services
dc.title	Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals
dc.type	Journal Article
utslib.citation.volume	30
utslib.for	15 Commerce, Management, Tourism and Services
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access	*
dc.date.updated	2022-12-06T04:08:24Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	30
utslib.citation.issue	2

Abstract:

The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations and their intentions, pose important questions relating to marketing’s relevance and impact in the real world. Additionally, there are growing calls by global bodies, such as the UN, national governments, consumers, students, suppliers, and leading practitioners to re-imagine and broaden the role of business and marketing to consider benefits to stakeholders (consumers, suppliers, employees, community, as well as shareholders). In this editorial, we contend that the United Nations Sustainable Development Goals (UN SDGs) framework has the potential to address the myriad of challenges identified by marketing scholars and practitioners. With the assistance of quotes from marketing scholars, non-marketing scholars, marketing students and practitioners, we offer a rationale for a proactive and considered engagement by marketing scholarship, with the UN SDGs. We then introduce the six papers included in this special issue. We conclude by calling for further critical inquiry at the marketing-SDGs interface including; 1) Re-imagining the philosophy of marketing and marketing education; 2) Marketing capabilities and the SDGs; 3) Understanding consumer behavior, and 4) Learning across contexts.

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http://hdl.handle.net/10453/164154