Video-reflexive ethnography applications in pharmacy and health services research

Publisher:
Academic Press, Elsevier
Publication Type:
Chapter
Citation:
Contemporary Research Methods in Pharmacy and Health Services, 2022, 1st, pp. 345-368
Issue Date:
2022-05-10
Full metadata record
Video-reflexive ethnography (VRE) is a well-established qualitative methodology that seeks to explore the complex nature of healthcare “as it really is.” Its collaborative and reflexive process invites participants to coanalyze their everyday work practices as captured on video footage. Through close collaboration with practitioners and attention to their work contexts, VRE may be a useful methodology to engage a time-poor pharmacy workforce in practice-based research. VRE is also an effective intervention to facilitate learning and change in healthcare settings, and could provoke change in otherwise resistant pharmacy environments. In this chapter, we outline the rationale for participatory methods, specifically VRE, within pharmacy practice research, along with a description of the core principles of VRE. We then describe one application and adaptation of the method in pharmacy research: a study exploring visible and less apparent pharmacist work in Australian community pharmacies during the COVID-19 pandemic.
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