Neoliberalism and global tourism
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- Handbook of Globalisation and Tourism, 2019, pp. 27-43
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This chapter investigates the economic ideology of neoliberalism and its market-based consumer values, exploring how they have influenced the evolution of global tourism. This review begins with a brief outline of the history and philosophy of neoliberalism, then moves on to its conceptualisation and the manner in which it has affected leisure, work, and the natural environment as they relate to the global tourism industry. This is followed by a review of some of the key tourism literature on the topic. As the neoliberal model of global tourism is responsible for a number of negative impacts, we will review the work of tourism and other social science scholars who have sought to challenge the neoliberal hegemony by putting forward alternative political economic models. Lastly, it is important to note that the efficient operation of markets as part of a broader capitalist economic system has the potential to stimulate healthy competition between organisations, drive down prices, and produce innovative products that can greatly enhance people’s lives. However, markets become a problem when the values associated with them encroach on social relations so that we go from ‘having a market economy to being a market society’ (Sandel, 2012, p. 10).
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