Adventures with NVivo: Analysing ethnographic results and the particularistic aspect of node saturation

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Conference Proceeding
24th Annual Australian and New Zealand Academy of Management Conference : Managing Unknowable Futures, 2010, pp. 1 - 15
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This paper looks at a researcher's experience of analysing results from an ethnographic study of corporate governance in a developing country. After collecting three forms of data - interview questionnaire, media articles and participant observation - a computer assisted qualitative analysis data program called NVivo was applied. This paper looks at the âadventureâ or experience of analysing the data and the particularistic concept of node saturation that emerged whilst using the program to analyse the data. The use of NVivo has allowed for a thicker and richer discovery and analysis of the data but the inductive method applied in the analysis was also a time-consuming aspect in this particular research experience.
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