Using Technovation For Service Classification: Some Industry Examples

Agarwal, R; Selen, W

Using Technovation For Service Classification: Some Industry Examples

Agarwal, R

Selen, W

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Publisher:: Asia-Pacific Decision Sciences Institute
Publication Type:: Conference Proceeding
Citation:: 10th Annual Conference of APDSI (Asia-Pacific Decision Sciences Institute), 2005, pp. 1 - 10
Issue Date:: 2005-01

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Field	Value	Language
dc.contributor.author	Agarwal, R https://orcid.org/0000-0002-8493-7313	en_US
dc.contributor.author	Selen, W	en_US
dc.contributor.editor	Li, E	en_US
dc.date	2005-06-28	en_US
dc.date.issued	2005-01	en_US
dc.identifier.citation	10th Annual Conference of APDSI (Asia-Pacific Decision Sciences Institute), 2005, pp. 1 - 10	en_US
dc.identifier.issn	1539-1191	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16651
dc.description.abstract	Several service classifications based necessitate the need for on service- specific attributes, service delivery, channel strategies, marketing and management have evolved in response to the dynamics of the service industry. Service-specific attributes strategic and operational focus, whereas technological advancements have significantly contributed towards providing different channels for delivery, increasing flexibility, improving quality and reducing time and distance. These advancements drive organizations to organize themselves and operate on a value chain level, in response to new ways in which services can be marketed, branded, operated and delivered. This creates important challenges and opportunities, which call for a realignment of strategic focuses, in particular with respect to the impact of technovation (technology, channels, and organizational structures) on services modus operandi and their resulting service classification. developed This paper builds on, and illustrates a recently classification Services Cubicle, that transcends boundaries and includes trends scheme, referred to as current in technovation. A cross-section of service industry examples is used to clarify the resulting service classifications, taking into account deployment of varying degrees of technovation in that industry. These examples provide additional insights for service organizations, as well as a tool set to position, align, assess and validate the impact of their changing service offerings, whilst addressing the complexities of strategic alignment, value positioning, asset definition; as well as process, knowledge and relationship management.	en_US
dc.publisher	Asia-Pacific Decision Sciences Institute	en_US
dc.relation.ispartof	10th Annual Conference of APDSI (Asia-Pacific Decision Sciences Institute)	en_US
dc.relation.ispartof	Asia-Pacific Decision Sciences Institute Annual Conference	en_US
dc.title	Using Technovation For Service Classification: Some Industry Examples	en_US
dc.type	Conference Proceeding
utslib.location	China	en_US
utslib.location.activity	Taipei, Taiwan	en_US
utslib.for	1503 Business and Management	en_US
dc.location.activity	Taipei, Taiwan	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.place-of-publication	China	en_US
pubs.start-date	2005-06-28	en_US

Abstract:

Several service classifications based necessitate the need for on service- specific attributes, service delivery, channel strategies, marketing and management have evolved in response to the dynamics of the service industry. Service-specific attributes strategic and operational focus, whereas technological advancements have significantly contributed towards providing different channels for delivery, increasing flexibility, improving quality and reducing time and distance. These advancements drive organizations to organize themselves and operate on a value chain level, in response to new ways in which services can be marketed, branded, operated and delivered. This creates important challenges and opportunities, which call for a realignment of strategic focuses, in particular with respect to the impact of technovation (technology, channels, and organizational structures) on services modus operandi and their resulting service classification. developed This paper builds on, and illustrates a recently classification Services Cubicle, that transcends boundaries and includes trends scheme, referred to as current in technovation. A cross-section of service industry examples is used to clarify the resulting service classifications, taking into account deployment of varying degrees of technovation in that industry. These examples provide additional insights for service organizations, as well as a tool set to position, align, assess and validate the impact of their changing service offerings, whilst addressing the complexities of strategic alignment, value positioning, asset definition; as well as process, knowledge and relationship management.

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http://hdl.handle.net/10453/16651