An extension of the model of network marketing business entrepreneurial performance

Dai, F; Teo, ST; Wang, KY

An extension of the model of network marketing business entrepreneurial performance

Dai, F Teo, ST Wang, KY

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Publisher:: ANZAM
Publication Type:: Conference Proceeding
Citation:: 24th Annual Australian and New Zealand Academy of Management Conference : Managing Unknowable Futures, 2010, pp. 1 - 49
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Dai, F	en_US
dc.contributor.author	Teo, ST	en_US
dc.contributor.author	Wang, KY https://orcid.org/0000-0001-5656-2617	en_US
dc.contributor.editor	Gurd, B	en_US
dc.date	2010-12-08	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	24th Annual Australian and New Zealand Academy of Management Conference : Managing Unknowable Futures, 2010, pp. 1 - 49	en_US
dc.identifier.isbn	1-877040-82-7	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16653
dc.description.abstract	This study extends a path model that examines the factors explaining why 227 Chinese immigrants participate in network marketing (NM) business in Australia. Our analysis shows that the social environment within NM organizations positively leads to the development of immigrantsâ self-efficacy in NM business, their desire for opportunities, social competence, and human capital. These factors have led to an increase in the activities undertaken by Chinese immigrants in conducting their network marketing business. Social environment also impacts positively on their motivation to participate in NM business. These factors have a positive impact on their financial performance outcome. Our findings contribute to the literatures on Social Cognitive Theory, Theory of Planned Behavior, entrepreneurial intention, and ethnic entrepreneurship.	en_US
dc.publisher	ANZAM	en_US
dc.relation.ispartof	24th Annual Australian and New Zealand Academy of Management Conference : Managing Unknowable Futures	en_US
dc.relation.ispartof	Australian and New Zealand Academy of Management Conference	en_US
dc.title	An extension of the model of network marketing business entrepreneurial performance	en_US
dc.type	Conference Proceeding
utslib.location	Adelaide, Australia	en_US
utslib.location.activity	Adelaide, Australia	en_US
utslib.for	150311 Organisational Behaviour	en_US
utslib.for	150304 Entrepreneurship	en_US
dc.location.activity	Adelaide, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Adelaide, Australia	en_US
pubs.start-date	2010-12-08	en_US

Abstract:

This study extends a path model that examines the factors explaining why 227 Chinese immigrants participate in network marketing (NM) business in Australia. Our analysis shows that the social environment within NM organizations positively leads to the development of immigrantsâ self-efficacy in NM business, their desire for opportunities, social competence, and human capital. These factors have led to an increase in the activities undertaken by Chinese immigrants in conducting their network marketing business. Social environment also impacts positively on their motivation to participate in NM business. These factors have a positive impact on their financial performance outcome. Our findings contribute to the literatures on Social Cognitive Theory, Theory of Planned Behavior, entrepreneurial intention, and ethnic entrepreneurship.

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http://hdl.handle.net/10453/16653