Elevated service offering in service value networks: Building dynamic capability

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Conference Proceeding
18th Annual Conference of the Productions and Operations Management Society, 2007, pp. 1 - 35
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Service organisations create new service offerings that are the result of collaborative arrangements operating on a value network level. This leads to the notion of elevated service offering, implying new or enhanced service offerings which can only be eventuated as a result of partnering, and one that could not be delivered on individual organisational merits. Thus, organisations are faced with important challenges and opportunities which require strategic focus.
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