The Ethics of the New Philosophy of Invisible Marketing

Greenacre, LM; Chung, A

The Ethics of the New Philosophy of Invisible Marketing

Greenacre, LM Chung, A

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Publisher:: Australian and New Zealand Marketing Academ
Publication Type:: Conference Proceeding
Citation:: Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 2008, pp. 1 - 6
Issue Date:: 2008-01

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Field	Value	Language
dc.contributor.author	Greenacre, LM	en_US
dc.contributor.author	Chung, A	en_US
dc.contributor.editor	Spanjaard, D	en_US
dc.contributor.editor	Denize, S	en_US
dc.contributor.editor	Sharma, N	en_US
dc.date	2008-12-01	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 2008, pp. 1 - 6	en_US
dc.identifier.isbn	1863081445	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16666
dc.description.abstract	This paper introduces a new ethical debate in social and Word of Mouth (WOM) marketing. In an area where communications are developing much quicker than regulation, ethics are of great importance (Balasubramanian, 1994). We propose that a new philosophy of marketing is emerging, which we call invisible marketing, and discuss how this philosophy makes redundant existing ethics debates and places marketers in danger of being social engineers.	en_US
dc.publisher	Australian and New Zealand Marketing Academ	en_US
dc.relation.ispartof	Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	The Ethics of the New Philosophy of Invisible Marketing	en_US
dc.type	Conference Proceeding
utslib.location	University of Western Sydney	en_US
utslib.location.activity	Sydney, Australia	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Sydney, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	University of Western Sydney	en_US
pubs.start-date	2008-12-01	en_US

Abstract:

This paper introduces a new ethical debate in social and Word of Mouth (WOM) marketing. In an area where communications are developing much quicker than regulation, ethics are of great importance (Balasubramanian, 1994). We propose that a new philosophy of marketing is emerging, which we call invisible marketing, and discuss how this philosophy makes redundant existing ethics debates and places marketers in danger of being social engineers.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/16666