Ten Years of "Social Investment": WPP Group 1999-2008

Waller, DS

Ten Years of "Social Investment": WPP Group 1999-2008

Waller, DS

Permalink

Publisher:: Queensland University of Technology
Publication Type:: Conference Proceeding
Citation:: Proceedings of International Nonprofit and Social Marketing (INSM) 2010 Conference, 2010, pp. 204 - 209
Issue Date:: 2010-01

Closed Access

	Filename	Description	Size
	2009006251OK.pdf		506.83 kB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.editor	Russell-Bennett, R	en_US
dc.contributor.editor	Rundle-Thiele, S	en_US
dc.date	2010-07-15	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	Proceedings of International Nonprofit and Social Marketing (INSM) 2010 Conference, 2010, pp. 204 - 209	en_US
dc.identifier.isbn	978-1-74107-320-1	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16673
dc.description.abstract	Over the last ten years a number of major corporate ethical and financial disasters has resulted in organisations taking steps to improve their financial reporting, corporate governance, ethical practice and social responsibility (Agrawal and Chadha 2005). Corporate Social Responsibility (CSR) and CSR disclosure has been a growing interest in both accounting and marketing academic research (Gray, Owen and Maunders 1987; Luo and Bhattacharya 2006; Waller and Lanis 2009a). Companies can use communication tools like their website, the annual reports, CSR reports, and press releases, to voluntary disclosure non-financial information, such as ethical behaviour, to their various stakeholders, including shareholders, employees, customers, suppliers, media and the government, and to develop a particular brand image for the organisation (Berkey 1990; Judd and Timms 1991; Neu, Warsame and Pedwell 1998; Stanton and Stanton 2002; Murphy etal 2005)	en_US
dc.publisher	Queensland University of Technology	en_US
dc.relation.ispartof	Proceedings of International Nonprofit and Social Marketing (INSM) 2010 Conference	en_US
dc.relation.ispartof	International Nonprofit and Social Marketing Conference	en_US
dc.title	Ten Years of "Social Investment": WPP Group 1999-2008	en_US
dc.type	Conference Proceeding
utslib.location	Australia	en_US
utslib.location.activity	Brisbane, Australia	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1503 Business and Management	en_US
dc.location.activity	Brisbane, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Australia	en_US
pubs.start-date	2010-07-15	en_US

Abstract:

Over the last ten years a number of major corporate ethical and financial disasters has resulted in organisations taking steps to improve their financial reporting, corporate governance, ethical practice and social responsibility (Agrawal and Chadha 2005). Corporate Social Responsibility (CSR) and CSR disclosure has been a growing interest in both accounting and marketing academic research (Gray, Owen and Maunders 1987; Luo and Bhattacharya 2006; Waller and Lanis 2009a). Companies can use communication tools like their website, the annual reports, CSR reports, and press releases, to voluntary disclosure non-financial information, such as ethical behaviour, to their various stakeholders, including shareholders, employees, customers, suppliers, media and the government, and to develop a particular brand image for the organisation (Berkey 1990; Judd and Timms 1991; Neu, Warsame and Pedwell 1998; Stanton and Stanton 2002; Murphy etal 2005)

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/16673