An empirical test of the information processing and socio-political perspectives in new product development projects

Massey, GR; Kyriazis, E

An empirical test of the information processing and socio-political perspectives in new product development projects

Massey, GR

Kyriazis, E

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Publisher:: University of Canterbury
Publication Type:: Conference Proceeding
Citation:: Proceedings of the Australian and New Zealand Marketing Academy Conference 2010, 2010, pp. 1 - 7
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Massey, GR https://orcid.org/0000-0002-2044-0957	en_US
dc.contributor.author	Kyriazis, E	en_US
dc.contributor.editor	Ballantine, P	en_US
dc.contributor.editor	Finsterwalder, J	en_US
dc.date	2010-11-29	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	Proceedings of the Australian and New Zealand Marketing Academy Conference 2010, 2010, pp. 1 - 7	en_US
dc.identifier.isbn	978-0-473-17820-8	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16698
dc.description.abstract	New product development research draws on a range of different theories, though no overarching theory explaining NPD success has emerged. Atuahene-Gima and Evangelista (2000) however identified an underlying dichotomy in existing theories: economically rational approaches, and socio-political approaches. In this paper we test a model which reflects this dichotomy, and using data from 184 NPD projects, we provide empirical evidence that that this multi-lens theoretical approach has great potential to better understand factors driving NPD outcomes.	en_US
dc.publisher	University of Canterbury	en_US
dc.relation.ispartof	Proceedings of the Australian and New Zealand Marketing Academy Conference 2010	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	An empirical test of the information processing and socio-political perspectives in new product development projects	en_US
dc.type	Conference Proceeding
utslib.location	Christchurch, New Zealand	en_US
utslib.location.activity	Christchurch, New Zealand	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Christchurch, New Zealand	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Christchurch, New Zealand	en_US
pubs.start-date	2010-11-29	en_US

Abstract:

New product development research draws on a range of different theories, though no overarching theory explaining NPD success has emerged. Atuahene-Gima and Evangelista (2000) however identified an underlying dichotomy in existing theories: economically rational approaches, and socio-political approaches. In this paper we test a model which reflects this dichotomy, and using data from 184 NPD projects, we provide empirical evidence that that this multi-lens theoretical approach has great potential to better understand factors driving NPD outcomes.

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http://hdl.handle.net/10453/16698