Trust mode structure and its evolutionary mechanism in entrepreneurial teams

Alfred University Press
Publication Type:
Conference Proceeding
The Ninth Wuhan International Conference on E-Business, 2010, pp. 1318 - 1322
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This paper examines the structure of trust modes and its evolution in entrepreneurial team. Four types of trust modes are distinguished according to interaction behavior among team members. The structure of each trust modes are then identified, with the evolution of trust structures analyzed. It is argued that there are more motivation interaction in the first stage, more cognition interaction in the second stage, and more emotion interaction in the third stage. In order to know the reasons for trust structure evolution, this paper further discusses the contextual factors affecting the evolution of trust structure and their effect mechanism.
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