A Novel Mechanism for Business Analytics Value Creation: Improvement of Knowledge-Intensive Business Processes

Publisher:
Emerald
Publication Type:
Journal Article
Citation:
Journal of Knowledge Management, 2022, 26, (1), pp. 17-44
Issue Date:
2022-03-08
Filename Description Size
A Novel Mechanism for Business Analytics Value Creation.pdfPublished version2.14 MB
Adobe PDF
Full metadata record
This research focuses on the ‘how’ of Business Analytics (BA) value creation, which remains an open research and practical challenge. The main purpose of this paper is to propose a novel BA value creation mechanism that is BA-enabled improvement of Knowledge Intensive Business Processes (KIBPs), with experiential knowledge of decision makers as the key to a more sustainable BA-enabled competitive differentiation. This research uses a qualitative research case study, conducted in a large retail distribution company. The research insights were observed through a combined lens of Work Systems Theory (WST) and the Knowledge-based View (KBV) of the firm, using an interpretivist approach. The proposed theoretical model identifies three stages of KIBP improvement through BA, and explains how they lead to a sustainable BA-enabled competitive differentiation. Stage 1 focuses on BA support for individual knowledge-intensive tasks, Stage 2 focuses on individual decision makers and their ability to gain KIBP-related analytical insights and turn them into action; and Stage 3 on sharing of the acquired experiential knowledge among decision-makers using BA. In addition to proposing a novel mechanism for BA value creation, this research demonstrates the importance of leveraging experiential knowledge of decision makers as a pathway to a more sustainable competitive differentiation through BA. This in turn creates new opportunities for KM researchers to engage in BA-related research. It also opens a new approach for BA researchers to investigate BA value creation mechanisms through the lens of KBV, rather than more common Resource-based (RB) or Capability-based (CB) views.
Please use this identifier to cite or link to this item: