Managing sustainable festivals, meetings and events

Goodfellow Publishers Ltd
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Understanding the Sustainable Development of Tourism, 2010, 1st, pp. 163 - 187
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Festivals, meetings and events (FMEs) are an important component of the tourism industry. FMEs provide opportunities for social and cultural exchange, exchange of new and innovative ideas, business contacts, and learning. They play a key role in many destinations in attracting tourists, providing recreational activities for the community and developing and strengthening a destination's image. Each FME provides a specific kind of appeal and experience, which in most cases cannot be repeated. As the appreciation of the benefits of holding festivals, meetings and events grows, governments and operators are continuing to invest in developing the necessary facilities and infrastructure to accommodate this tourism activity.
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