How good corporate reputations create corporate value

Dowling, GR

How good corporate reputations create corporate value

Dowling, GR

Permalink

Publisher:: Palgrave Macmillan Ltd
Publication Type:: Journal Article
Citation:: Corporate Reputation Review, 2006, 9 (2), pp. 134 - 143
Issue Date:: 2006-01

Closed Access

	Filename	Description	Size
	2009003243OK.pdf		131.46 kB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Dowling, GR https://orcid.org/0000-0003-3055-5982	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	Corporate Reputation Review, 2006, 9 (2), pp. 134 - 143	en_US
dc.identifier.issn	1363-3589	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16838
dc.description.abstract	Corporate Boards, CEOs, CFOs, consultants, investors and academics are all interested in the question of if and how corporate reputations create financial value for companies. To date, much of the research that tests the claim that a good corporate reputation directly creates such value has produced conflicting findings. This paper illustrates how a good corporate reputation can enhance the market value of a company. This discussion also suggests that it is premature to try to put an accurate financial value on a company's brand/reputation.	en_US
dc.publisher	Palgrave Macmillan Ltd	en_US
dc.relation.ispartof	Corporate Reputation Review	en_US
dc.relation.isbasedon	10.1057/palgrave.crr.1550017	en_US
dc.title	How good corporate reputations create corporate value	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	9	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
utslib.for	2001 Communication and Media Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	2	en_US
pubs.volume	9	en_US

Abstract:

Corporate Boards, CEOs, CFOs, consultants, investors and academics are all interested in the question of if and how corporate reputations create financial value for companies. To date, much of the research that tests the claim that a good corporate reputation directly creates such value has produced conflicting findings. This paper illustrates how a good corporate reputation can enhance the market value of a company. This discussion also suggests that it is premature to try to put an accurate financial value on a company's brand/reputation.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/16838