How good corporate reputations create corporate value

Palgrave Macmillan Ltd
Publication Type:
Journal Article
Corporate Reputation Review, 2006, 9 (2), pp. 134 - 143
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Corporate Boards, CEOs, CFOs, consultants, investors and academics are all interested in the question of if and how corporate reputations create financial value for companies. To date, much of the research that tests the claim that a good corporate reputation directly creates such value has produced conflicting findings. This paper illustrates how a good corporate reputation can enhance the market value of a company. This discussion also suggests that it is premature to try to put an accurate financial value on a company's brand/reputation.
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