Analyzing Customer Reviews on Food Delivery Services Using Deep Learning and Explainable Artificial Intelligence (XAI)

Publication Type:
Thesis
Issue Date:
2022
Full metadata record
Social media reviews and feedback are getting increasingly important for customers ordering food from a food delivery services in the last few years. This trend has become even more prominent since COVID-19 pandemic and government enforced lockdowns. During the Covid-19 crisis, customer’s preferences in having food delivered to their doorstep instead of waiting in a restaurant has propelled the growth of food delivery services (FDS). As all restaurants go online and get onboarded to FDS, such as UberEATS, Menulog or Deliveroo, customer review on online platforms has become an important source of information about the company’s performance. The FDS organisations would like to find complaints from customer feedback and use the data effectively to understand the areas for improvement to enhance customer satisfaction. The study aims to review the Machine Learning (ML) and Deep Learning (DL) models along with explainable artificial intelligence (XAI) method to predict customer sentiment in the FDS domain. This research aims to develop a robust end-to-end framework using AI/ML which can help to accurately predict customer sentiment. Also, it presents the XAI technique implementation on the black box DL models to verify the results. Finally, positive and negative sentiments are grouped using topic categorization technique.
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