E-commerce Adoption in China’s Service SMEs: a Study from Web Usability Perspective

Wu, M; Zhang, L; Xing, Q; Dai, L; Du, H

E-commerce Adoption in China’s Service SMEs: a Study from Web Usability Perspective

Wu, M

Zhang, L Xing, Q Dai, L Du, H

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Publisher:: Victoria University
Publication Type:: Journal Article
Citation:: Journal of Business Systems Governance & Ethics, 2, (4)

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Field	Value	Language
dc.contributor.author	Wu, M https://orcid.org/0000-0002-1735-6797
dc.contributor.author	Zhang, L
dc.contributor.author	Xing, Q
dc.contributor.author	Dai, L
dc.contributor.author	Du, H
dc.date.accessioned	2023-07-22T14:49:15Z
dc.date.available	2023-07-22T14:49:15Z
dc.identifier.citation	Journal of Business Systems Governance & Ethics, 2, (4)
dc.identifier.issn	1833-4318
dc.identifier.issn	1833-4318
dc.identifier.uri	http://hdl.handle.net/10453/171595
dc.description.abstract	<jats:p>Although China’s economy continues to grow rapidly over the last decade, some researchers have been aware that China has had to develop its service sector if China wants to sustain this growth. However, researches on the electronic commerce (e-commerce) adoption in China’s service industries are still lacking and are limited so far. In literature review, few works discuss e-commerce adoption by measuring web site usability / web usability.This paper reviews the research on China’s small and medium enterprises (SMEs), and highlights the challenges for developing and adopting e-commerce in China’s service SMEs. This research surveyed 494 of China’s service SME websites, and found that (1) most of China’s service SMEs are still at the early stage of adopting e-commerce; (2) there is an obvious e-commerce divide between Eastern China and Western China; (3) there is an existing positive relation between GDP per person and e-commerce adoption. This paper suggests that there is a need to select more sampling cities and make further research for justifying the above findings. Finally, this research concludes that web usability is the core of e-commerce adoption, and recommends the promotion of web usability as an effective strategy in further strategic development for China’s service SMEs adopting e-commerce. This research believes that China’s service sector adopting e-commerce might promote them up to the global level and stay competitive, which might further benefit the growth of China’s economy immensely.</jats:p>
dc.language	en
dc.publisher	Victoria University
dc.relation.ispartof	Journal of Business Systems Governance & Ethics
dc.relation.isbasedon	10.15209/jbsge.v2i4.115
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.title	E-commerce Adoption in China’s Service SMEs: a Study from Web Usability Perspective
dc.type	Journal Article
utslib.citation.volume	2
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
utslib.copyright.status	in_progress	*
dc.date.updated	2023-07-22T14:49:13Z
pubs.issue	4
pubs.publication-status	Published online
pubs.volume	2
utslib.citation.issue	4

Abstract:

Although China’s economy continues to grow rapidly over the last decade, some researchers have been aware that China has had to develop its service sector if China wants to sustain this growth. However, researches on the electronic commerce (e-commerce) adoption in China’s service industries are still lacking and are limited so far. In literature review, few works discuss e-commerce adoption by measuring web site usability / web usability.This paper reviews the research on China’s small and medium enterprises (SMEs), and highlights the challenges for developing and adopting e-commerce in China’s service SMEs. This research surveyed 494 of China’s service SME websites, and found that (1) most of China’s service SMEs are still at the early stage of adopting e-commerce; (2) there is an obvious e-commerce divide between Eastern China and Western China; (3) there is an existing positive relation between GDP per person and e-commerce adoption. This paper suggests that there is a need to select more sampling cities and make further research for justifying the above findings. Finally, this research concludes that web usability is the core of e-commerce adoption, and recommends the promotion of web usability as an effective strategy in further strategic development for China’s service SMEs adopting e-commerce. This research believes that China’s service sector adopting e-commerce might promote them up to the global level and stay competitive, which might further benefit the growth of China’s economy immensely.

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http://hdl.handle.net/10453/171595