Investigating the Factors that Influence Purchase Intention and Use of Social Commerce Across Different Age Groups

Andijani, Abdulrahman G.

Investigating the Factors that Influence Purchase Intention and Use of Social Commerce Across Different Age Groups

Andijani, Abdulrahman G.

Permalink

Publication Type:: Thesis
Issue Date:: 2023

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download thesisAdobe PDF (3.59 MB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Andijani, Abdulrahman G.
dc.date.accessioned	2023-10-16T00:45:44Z
dc.date.available	2023-10-16T00:45:44Z
dc.date.issued	2023
dc.identifier.uri	http://hdl.handle.net/10453/172675
dc.description	University of Technology Sydney. Faculty of Engineering and Information Technology.	en_US.UTF-8
dc.description.abstract	Due to the advancement in Information and Communication Technology, businesses have mainly shifted from a brick-and-mortar format to an online format. In this respect, a revolution in social commerce brought more automated and faster services. To examine the antecedents of Saudi customers’ social commerce acceptance, this research integrates an extended unified theory of acceptance and use of technology (UTUAT2), social commerce constructs, and user trust. Moreover, this study examines customer gender, age, and user experience as moderators on UTUAT2 factors and purchase intention relationships. This research obtained data from 596 social commerce users in Saudi Arabia. The structural model results illustrate that performance expectancy, facilitating conditions, price value, habit, social commerce constructs and user trust are positively related to customer purchase intention. Furthermore, facilitating conditions, habit, and purchase intentions positively relate to customer use behavior towards social commerce. The research findings also demonstrate that customers' gender, age, and experience moderate the effects of facilitating conditions, price value, hedonic motivation, and habit on purchase intentions and use behavior. Based on the findings, this research provides guidelines to researchers, businesses, policymakers, and government to understand the dynamics of social commerce in Saudi Arabia.	en_US.UTF-8
dc.format	Thesis (PhD)
dc.language.iso	en_US	en_US.UTF-8
dc.relation	https://opus.lib.uts.edu.au/bitstream/10453/172675/1/thesis.pdf
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	The author owns the copyright in this thesis including all reproduction and reuse rights for the work. The work may not be altered without the permission of the copyright owner. Attribution is essential when quoting or paraphrasing from this thesis.
dc.rights	© 2023 Abdulrahman Andijani
dc.rights	au.edu.uts.lib/cph
dc.title	Investigating the Factors that Influence Purchase Intention and Use of Social Commerce Across Different Age Groups	en_US.UTF-8
dc.type	Thesis
utslib.copyright.status	open_access	*

Abstract:

Due to the advancement in Information and Communication Technology, businesses have mainly shifted from a brick-and-mortar format to an online format. In this respect, a revolution in social commerce brought more automated and faster services. To examine the antecedents of Saudi customers’ social commerce acceptance, this research integrates an extended unified theory of acceptance and use of technology (UTUAT2), social commerce constructs, and user trust. Moreover, this study examines customer gender, age, and user experience as moderators on UTUAT2 factors and purchase intention relationships. This research obtained data from 596 social commerce users in Saudi Arabia. The structural model results illustrate that performance expectancy, facilitating conditions, price value, habit, social commerce constructs and user trust are positively related to customer purchase intention. Furthermore, facilitating conditions, habit, and purchase intentions positively relate to customer use behavior towards social commerce. The research findings also demonstrate that customers' gender, age, and experience moderate the effects of facilitating conditions, price value, hedonic motivation, and habit on purchase intentions and use behavior. Based on the findings, this research provides guidelines to researchers, businesses, policymakers, and government to understand the dynamics of social commerce in Saudi Arabia.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/172675