Enhance the Perception in Viewing Business Data

Publication Type:
Thesis
Issue Date:
2022
Full metadata record
A variety of computer graphics and visualization techniques for viewing business data on the screen are developed. Viewers’ efficient and accurate perception of explicit and implicit business information relies on the interface design adaptive to the human eye-brain system. Human’s attention, recognition, and semantic meaning interpretation are the keys to the perception of business data. This thesis discusses perception enhancement in three directions: 1) Enhance the perception (i.e., recognition) of visual networks through visual clutter reduction (or edge bundling). 2) Enhance the perception (i.e., attention) of a focal graphic object among similar others through the graphic saliency highlighting technique. 3) Enhance human capability in interpreting visualized temporal information through perception bias identification. The thesis conducts experiments to examine how shape, color, location, orientation, and motion as the basic visual elements influence users’ perception of business data displayed on the visual interface. We analyze the mechanisms in which visual elements are organized, perceived, and interpreted and indicate the opportunities to optimize users’ experiences adaptive to the key stages of information processing when viewing business data.
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