Brand loyalty in emerging markets

Emerald Group Publishing
Publication Type:
Journal Article
Marketing Intelligence & Planning, 2011, 29 (3), pp. 222 - 232
Issue Date:
Filename Description Size
Thumbnail2010002568OK.pdf195.65 kB
Adobe PDF
Full metadata record
Purpose This paper seeks to compare some key antecedents of brand loyalty between two emerging markets: Thailand and Vietnam.
Please use this identifier to cite or link to this item: