Ethnic minority group college students’ liberal and conservative attitudes to online start-ups: regional difference perspective

Li, L; Kang, K

Ethnic minority group college students’ liberal and conservative attitudes to online start-ups: regional difference perspective

Li, L Kang, K

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Publisher:: EMERALD GROUP PUBLISHING LTD
Publication Type:: Journal Article
Citation:: Journal of Entrepreneurship in Emerging Economies, 2023, ahead-of-print, (ahead-of-print)
Issue Date:: 2023-01-01

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Field	Value	Language
dc.contributor.author	Li, L
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802
dc.date.accessioned	2024-02-15T06:33:27Z
dc.date.available	2024-02-15T06:33:27Z
dc.date.issued	2023-01-01
dc.identifier.citation	Journal of Entrepreneurship in Emerging Economies, 2023, ahead-of-print, (ahead-of-print)
dc.identifier.issn	2053-4604
dc.identifier.issn	2053-4612
dc.identifier.uri	http://hdl.handle.net/10453/175691
dc.description.abstract	Purpose: This study aims to analyse what factors influence ethnic minority group (EMG) college students’ attitudes towards promoting online start-ups and how their different attitudes impact their final online start-up behaviours on the live streaming platform. Based on the COM-B behaviour changing model and the theory of liberal and conservative attitudes, the research model has been established in this study, and it divides influencing factors into the environmental opportunity unit and personal capability unit. Design/methodology/approach: To test relationships among the environmental opportunity, personal capability and personal attitude units, the partial least squares path modelling and variance-based structural equation modelling have been applied on the SmartPLS. Meanwhile, this study considers the regional difference between China’s developed and less-developed regions and promotes multi-group analysis based on it. Findings: Research results show that the online start-up opportunity and capability positively affect EMG college students’ liberal attitudes but reduce EMGs’ conservative attitudes. Meanwhile, this study finds four significant differences, such as the path between conservative attitude and EMG students’ online start-up behaviour and the path between online start-up capability and conservative attitude. Originality/value: This paper analyses the relationship between influencing factors and EMG students’ online start-up attitudes based on the COM-B behaviour changing model, contributing to the theoretical implications. Meanwhile, considering the impact of regional differences, this paper promotes the multi-group analysis and compares EMG college students from developed regions and others from less-developed areas.
dc.language	English
dc.publisher	EMERALD GROUP PUBLISHING LTD
dc.relation.ispartof	Journal of Entrepreneurship in Emerging Economies
dc.relation.isbasedon	10.1108/JEEE-02-2023-0035
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject.classification	3505 Human resources and industrial relations
dc.subject.classification	3507 Strategy, management and organisational behaviour
dc.title	Ethnic minority group college students’ liberal and conservative attitudes to online start-ups: regional difference perspective
dc.type	Journal Article
utslib.citation.volume	ahead-of-print
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
utslib.copyright.status	closed_access	*
dc.date.updated	2024-02-15T06:33:26Z
pubs.issue	ahead-of-print
pubs.publication-status	Published
pubs.volume	ahead-of-print
utslib.citation.issue	ahead-of-print

Abstract:

Purpose: This study aims to analyse what factors influence ethnic minority group (EMG) college students’ attitudes towards promoting online start-ups and how their different attitudes impact their final online start-up behaviours on the live streaming platform. Based on the COM-B behaviour changing model and the theory of liberal and conservative attitudes, the research model has been established in this study, and it divides influencing factors into the environmental opportunity unit and personal capability unit. Design/methodology/approach: To test relationships among the environmental opportunity, personal capability and personal attitude units, the partial least squares path modelling and variance-based structural equation modelling have been applied on the SmartPLS. Meanwhile, this study considers the regional difference between China’s developed and less-developed regions and promotes multi-group analysis based on it. Findings: Research results show that the online start-up opportunity and capability positively affect EMG college students’ liberal attitudes but reduce EMGs’ conservative attitudes. Meanwhile, this study finds four significant differences, such as the path between conservative attitude and EMG students’ online start-up behaviour and the path between online start-up capability and conservative attitude. Originality/value: This paper analyses the relationship between influencing factors and EMG students’ online start-up attitudes based on the COM-B behaviour changing model, contributing to the theoretical implications. Meanwhile, considering the impact of regional differences, this paper promotes the multi-group analysis and compares EMG college students from developed regions and others from less-developed areas.

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http://hdl.handle.net/10453/175691