The Impact of Group Support on College Student’s Online Business Motivation: The Uncertainty Avoidance Thinking as a Moderating Factor

Li, L; Kang, K; Sohaib, O

The Impact of Group Support on College Student’s Online Business Motivation: The Uncertainty Avoidance Thinking as a Moderating Factor

Li, L

Kang, K

Sohaib, O

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Publisher:: SAGE Publications
Publication Type:: Journal Article
Citation:: Business Perspectives and Research, 2023, pp. 227853372311639
Issue Date:: 2023-01-01

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Field	Value	Language
dc.contributor.author	Li, L https://orcid.org/0000-0002-7345-9782
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802
dc.contributor.author	Sohaib, O https://orcid.org/0000-0001-9287-5995
dc.date.accessioned	2024-03-06T07:49:20Z
dc.date.available	2024-03-06T07:49:20Z
dc.date.issued	2023-01-01
dc.identifier.citation	Business Perspectives and Research, 2023, pp. 227853372311639
dc.identifier.issn	2278-5337
dc.identifier.issn	2394-9937
dc.identifier.uri	http://hdl.handle.net/10453/176218
dc.description.abstract	This article establishes a research model to analyze how group support factors, including peers’ support and family support, impact college students’ motivation to establish online business. College entrepreneurs need to consult their family members before starting a new career because of the power distance. Meanwhile, based on the collectivist cultural background, college students understand the importance of cooperation with peers’ group. Furthermore, influenced by uncertainty avoidance thinking, college entrepreneurs tend to rely on group supports, such as family funds and peers’ experiences, to reduce the probability of failure. Hence, this research designs uncertainty avoidance thinking as a moderating factor to explore its impact on the correlation between group support factors and college students’ online business motivation. To test the research model, it utilizes Chinese college students as samples and distributes online questionnaires to them. Through analyzing 458 samples based on the partial least squares path modelling and variance-based structural equation modelling (PLS-SEM), the data analysis identifies that group support can positively affect college students’ online business motivation. The uncertainty avoidance factor also positively moderates the correlation between family support and college students’ online business motivation. To assist these students in establishing confidence in the online business, the Entrepreneurship Centre should pay much attention to the impact of peers’ support and family support.
dc.language	en
dc.publisher	SAGE Publications
dc.relation.ispartof	Business Perspectives and Research
dc.relation.isbasedon	10.1177/22785337231163946
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	The Impact of Group Support on College Student’s Online Business Motivation: The Uncertainty Avoidance Thinking as a Moderating Factor
dc.type	Journal Article
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology/School of Computer Science
utslib.copyright.status	closed_access	*
dc.date.updated	2024-03-06T07:49:19Z
pubs.publication-status	Published

Abstract:

This article establishes a research model to analyze how group support factors, including peers’ support and family support, impact college students’ motivation to establish online business. College entrepreneurs need to consult their family members before starting a new career because of the power distance. Meanwhile, based on the collectivist cultural background, college students understand the importance of cooperation with peers’ group. Furthermore, influenced by uncertainty avoidance thinking, college entrepreneurs tend to rely on group supports, such as family funds and peers’ experiences, to reduce the probability of failure. Hence, this research designs uncertainty avoidance thinking as a moderating factor to explore its impact on the correlation between group support factors and college students’ online business motivation. To test the research model, it utilizes Chinese college students as samples and distributes online questionnaires to them. Through analyzing 458 samples based on the partial least squares path modelling and variance-based structural equation modelling (PLS-SEM), the data analysis identifies that group support can positively affect college students’ online business motivation. The uncertainty avoidance factor also positively moderates the correlation between family support and college students’ online business motivation. To assist these students in establishing confidence in the online business, the Entrepreneurship Centre should pay much attention to the impact of peers’ support and family support.

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http://hdl.handle.net/10453/176218