Marketing Of Protected Areas As A Tool To Influence Visitors' Pre-Visit Decisions

CRC for Sustainable Tourism Pty Ltd
Publication Type:
2008, pp. 1 - 86
Issue Date:
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As the result of the increasing influence of tourism, natural and protected area management is evolving from one primarily focused around onsite management and conservation to one that more broadly encompasses a greater range of holistic recreation and tourism experiences. In dealing with this evolution, national parks and protected area managers are now required to balance onsite interpretation activities with marketing and demand management activities.
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