SDG commentary: services from institutions that offer fair and sustainable living for all humans

Gordon, R; Vink, J

SDG commentary: services from institutions that offer fair and sustainable living for all humans

Gordon, R

Vink, J

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Publisher:: EMERALD GROUP PUBLISHING LTD
Publication Type:: Journal Article
Citation:: Journal of Services Marketing, 2024, 38, (2), pp. 217-226
Issue Date:: 2024-01-18

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Field	Value	Language
dc.contributor.author	Gordon, R https://orcid.org/0000-0003-1034-8695
dc.contributor.author	Vink, J
dc.date.accessioned	2024-04-10T02:10:34Z
dc.date.available	2024-04-10T02:10:34Z
dc.date.issued	2024-01-18
dc.identifier.citation	Journal of Services Marketing, 2024, 38, (2), pp. 217-226
dc.identifier.issn	0887-6045
dc.identifier.issn	0887-6045
dc.identifier.uri	http://hdl.handle.net/10453/177640
dc.description.abstract	Purpose: The purpose of this commentary is to present a critically constructive examination of the contribution of service research to the development of services from institutions that offer fair and sustainable living for all humans. Design/methodology/approach: The authors draw upon critical thinking and critical social theory to problematise the neoliberal agenda (e.g. marketisation and privatisation) that shapes the service ecosystems within which the sustainable development goals (SDGs) and service research relating to SDG11 – sustainable cities and communities – and SDG16 – peace, justice and strong institutions – are often based. The authors critically review extant literature aimed at these goals and present constructive pathways for transformative social change to foster fair and sustainable living for all. Findings: The authors find that the United Nations institutions, the SDGs and the service ecosystems that shape the research and practice addressing SDG11 and SDG16 are often grounded in neoliberal capitalist ideology that may inhibit transformative change. While service research has made some relevant and important contributions to support the development of services from institutions that offer fair and sustainable living, there is a need to consider alternative assumptions upon which service research and service design can be based to fully realise such transformative goals. Originality/value: This commentary encourages service research scholars to engage with critically constructive perspectives that harness critique for transformative change.
dc.language	English
dc.publisher	EMERALD GROUP PUBLISHING LTD
dc.relation.ispartof	Journal of Services Marketing
dc.relation.isbasedon	10.1108/JSM-05-2023-0182
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1504 Commercial Services, 1505 Marketing, 1506 Tourism
dc.subject.classification	Marketing
dc.subject.classification	3504 Commercial services
dc.subject.classification	3506 Marketing
dc.subject.classification	3507 Strategy, management and organisational behaviour
dc.title	SDG commentary: services from institutions that offer fair and sustainable living for all humans
dc.type	Journal Article
utslib.citation.volume	38
utslib.for	1504 Commercial Services
utslib.for	1505 Marketing
utslib.for	1506 Tourism
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access	*
dc.date.updated	2024-04-10T02:10:33Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	38
utslib.citation.issue	2

Abstract:

Purpose: The purpose of this commentary is to present a critically constructive examination of the contribution of service research to the development of services from institutions that offer fair and sustainable living for all humans. Design/methodology/approach: The authors draw upon critical thinking and critical social theory to problematise the neoliberal agenda (e.g. marketisation and privatisation) that shapes the service ecosystems within which the sustainable development goals (SDGs) and service research relating to SDG11 – sustainable cities and communities – and SDG16 – peace, justice and strong institutions – are often based. The authors critically review extant literature aimed at these goals and present constructive pathways for transformative social change to foster fair and sustainable living for all. Findings: The authors find that the United Nations institutions, the SDGs and the service ecosystems that shape the research and practice addressing SDG11 and SDG16 are often grounded in neoliberal capitalist ideology that may inhibit transformative change. While service research has made some relevant and important contributions to support the development of services from institutions that offer fair and sustainable living, there is a need to consider alternative assumptions upon which service research and service design can be based to fully realise such transformative goals. Originality/value: This commentary encourages service research scholars to engage with critically constructive perspectives that harness critique for transformative change.

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http://hdl.handle.net/10453/177640