Major Labels in the Digital Era: Exploring Business Strategies in a Changing Market

Ibrahim, Rossella

Major Labels in the Digital Era: Exploring Business Strategies in a Changing Market

Ibrahim, Rossella

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Publication Type:: Thesis
Issue Date:: 2024

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Field	Value	Language
dc.contributor.author	Ibrahim, Rossella
dc.date.accessioned	2024-06-20T05:23:41Z
dc.date.available	2024-06-20T05:23:41Z
dc.date.issued	2024
dc.identifier.uri	http://hdl.handle.net/10453/179593
dc.description	University of Technology Sydney. Faculty of Arts and Social Sciences.	en_US.UTF-8
dc.description.abstract	This thesis investigates the business strategies major music companies (MMCs) employ to maintain their intermediary roles in the evolving music industry, focusing specifically on the music and brand partnership sector. This sector has become an integral part of the recorded music market. The research identifies that MMCs preserve their market dominance in these emerging sectors primarily through strategic value chain integration. By developing internal capabilities, MMCs acquire the skills and knowledge necessary to effectively match supply with demand in new market areas. Strategically, MMCs not only intermediate effectively in new market sectors but also integrate these new value chains into their operational frameworks. This comprehensive approach enables them to optimize various aspects of artists' careers, increase profitability, strengthen their competitive position, and diversify their revenue streams. Consequently, MMCs achieve a significant level of control and influence, which attracts both talent (musicians) and investment (capital). Moreover, the thesis extends understanding of market dynamics such as intermediation, disintermediation, and reintermediation (IDR) in the music industry.	en_US.UTF-8
dc.format	Thesis (PhD)
dc.language.iso	en_US	en_US.UTF-8
dc.relation	https://opus.lib.uts.edu.au/bitstream/10453/179593/1/thesis.pdf
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	The author owns the copyright in this thesis including all reproduction and reuse rights for the work. The work may not be altered without the permission of the copyright owner. Attribution is essential when quoting or paraphrasing from this thesis.
dc.rights	© 2024 Rossella Ibrahim
dc.rights	au.edu.uts.lib/cph
dc.title	Major Labels in the Digital Era: Exploring Business Strategies in a Changing Market	en_US.UTF-8
dc.type	Thesis
utslib.copyright.status	open_access	*

Abstract:

This thesis investigates the business strategies major music companies (MMCs) employ to maintain their intermediary roles in the evolving music industry, focusing specifically on the music and brand partnership sector. This sector has become an integral part of the recorded music market. The research identifies that MMCs preserve their market dominance in these emerging sectors primarily through strategic value chain integration. By developing internal capabilities, MMCs acquire the skills and knowledge necessary to effectively match supply with demand in new market areas. Strategically, MMCs not only intermediate effectively in new market sectors but also integrate these new value chains into their operational frameworks. This comprehensive approach enables them to optimize various aspects of artists' careers, increase profitability, strengthen their competitive position, and diversify their revenue streams. Consequently, MMCs achieve a significant level of control and influence, which attracts both talent (musicians) and investment (capital). Moreover, the thesis extends understanding of market dynamics such as intermediation, disintermediation, and reintermediation (IDR) in the music industry.

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http://hdl.handle.net/10453/179593