Schisms in Nation Brands: Identity Fissures, Image Fractures, and Reputational Fragmentation

Durrani, S

Schisms in Nation Brands: Identity Fissures, Image Fractures, and Reputational Fragmentation

Durrani, S

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Publisher:: Edward Elgar Publishing
Publication Type:: Chapter
Citation:: Handbook on Public Diplomacy, 2025, pp. 391-406
Issue Date:: 2025-02-28

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Field	Value	Language
dc.contributor.author	Durrani, S https://orcid.org/0000-0002-8740-8388
dc.contributor.editor	Aday, S
dc.date.accessioned	2025-03-07T06:13:30Z
dc.date.available	2025-03-07T06:13:30Z
dc.date.issued	2025-02-28
dc.identifier.citation	Handbook on Public Diplomacy, 2025, pp. 391-406
dc.identifier.isbn	1803926554
dc.identifier.isbn	9781803926551
dc.identifier.uri	http://hdl.handle.net/10453/185582
dc.description.abstract	This chapter presents a qualitative risk assessment model for tracking soft power loss engendered by schisms arising from political polarisation. Building on Cull’s (2022) idea that a country’s reputational security relies on strengths and vulnerabilities, it links two theories reflecting this dyad: Soft Power (Nye 2008), and Negative Watch (Durrani 2023). It conceptualises the spectrum connecting these as a new theory: Reputational Vulnerability. Interpolating sociological and psychological theory, the chapter models reputational vulnerability across stages of schism formation: Identity Fissures, Image Fractures, and Reputational Fragmentation. In a digitally saturated world rife with political polarisation, with emergent AI interventions, algorithmically facilitated representational schisms are inevitable. The model is, therefore, useful for public diplomacy, place branding and psychological warfare scholars and practitioners, for understanding and predicting the dynamics and implications of reputational erosion.
dc.format.extent	1
dc.language	en
dc.publisher	Edward Elgar Publishing
dc.relation.ispartof	Handbook on Public Diplomacy
dc.relation.ispartofseries	Elgar Handbooks in Political Science
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.title	Schisms in Nation Brands: Identity Fissures, Image Fractures, and Reputational Fragmentation
dc.type	Chapter
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/New Faculty
utslib.copyright.status	embargoed	*
pubs.consider-herdc	false
utslib.copyright.embargo	2025-08-28T00:00:00+1000Z
dc.date.updated	2025-03-07T06:13:25Z
pubs.publication-status	Published

Abstract:

This chapter presents a qualitative risk assessment model for tracking soft power loss engendered by schisms arising from political polarisation. Building on Cull’s (2022) idea that a country’s reputational security relies on strengths and vulnerabilities, it links two theories reflecting this dyad: Soft Power (Nye 2008), and Negative Watch (Durrani 2023). It conceptualises the spectrum connecting these as a new theory: Reputational Vulnerability. Interpolating sociological and psychological theory, the chapter models reputational vulnerability across stages of schism formation: Identity Fissures, Image Fractures, and Reputational Fragmentation. In a digitally saturated world rife with political polarisation, with emergent AI interventions, algorithmically facilitated representational schisms are inevitable. The model is, therefore, useful for public diplomacy, place branding and psychological warfare scholars and practitioners, for understanding and predicting the dynamics and implications of reputational erosion.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/185582